Aegis Media’s Vizeum India has been appointed the media AoR for Amrutanjan. The incumbent on the business was Media Direction. Industry sources peg the business in the vicinity of Rs 15 crore. Vizeum officials have confirmed the development to exchange4media.
Unilever has finally announced the results of its recently concluded global media review. Mindshare India has once again retained the bulk of Unilever media biz in India. As is known, Hindustan Unilever is the single largest advertiser in India. Industry sources peg the business in the vicinity of Rs 1000-1200 crore.
HDFC Standard Life has unveiled its new marketing campaign – ‘Kal Ki Socho, Sar Utha Ke Jiyo’ – which urges people to look at insurance in a new light and get them to do proper financial planning for themselves and their families. The campaign has been conceptualised and scripted by Leo Burnett and directed by Anand Iyer from Ramesh Deo Productions.
Colors has added two senior members in the sales team. Both these positions are newly created ones. Pappan Majumdar has been appointed as National Director - Property and Sales, while Shivani Raina Ghosh has been brought in as National Director - Client Servicing. Both will report to Simran Hoon, National Sales Head, Colors.
Dinamalar, one of the leading Tamil dailies, has appointed S Balasubramanian as Head of Marketing, New Media. Prior to joining Dinamalar, he was Senior Vice President – Ad Sales at Galatta.com. Dinamalar.com currently has more than 35 million page views and occupies the 130th place among Indian websites as per Alexa rankings.
It’s vital for the Indian media to evangelise Nicholas Negroponte’s ‘One laptop per child’ and push for incentives to promote Internet usage, as these will help increase media consumption, writes Pradyuman Maheshwari.
Advertising legend SR Mani Ayer (1935-2010), who was also the former Managing Director & CEO of Ogilvy & Mather India, passed away on February 8, 2010. It is understood that Ayer was ailing for the past few days. He is survived by his wife, daughter and a son.
Chintamani Rao gives wonderful insights into what made SR Mani Ayer so special in advertising, and remembers the many valuable lessons learnt and the guidance he received from Ayer over the years.
The ad world is stunned at SR Mani Ayer’s demise. There was an avalanche of grief and remembrance of someone nearly everyone referred to as a ‘Father of Indian Advertising’. exchange4media got the who’s who of Indian advertising to share their special memories of the man and CEO that SR Mani Ayer was.
Following a multi-agency pitch for Ferrero Group’s mint brand Tic-Tac, Grey India has been assigned the creative duties of the entire portfolio of the group. Orchard Advertising is the incumbent agency. According to industry sources, the account size is estimated in the region of Rs 8-10 crore.