ICICI Prudential Mutual Fund has unveiled its new brand campaign – ‘Tarakki Karein’ – which employs the language of the common man to create a brand connect with its valued investors. The campaign aims to present mutual funds as an intrinsic and essential part of financial inclusion that facilitates wealth creation and progress.
To borrow from the Intel tagline ‘Our stars are different from yours’, Pitch, India’s leading marketing monthly from the exchange4media Group, is all set with India’s Top Marketers Awards, which is scheduled to take place on November 16, 2009 in Delhi. Over 25 brands would be honoured for standing out in tough times. These 25 brands were selected after a rigorous multi-level process.
Hyundai Kia Automotive Group has awarded its media planning and buying duties to Havas Media’s MPG in India following a global review. MPG will take charge of all media activities across Europe, the Middle East and Africa, in addition to some markets in Asia and Latin America. It is believed that Interpublic network Initiative will continue to handle the estimated consolidated Hyundai Kia business in the US and Australia.
Close on the heels of appointing BBH India to handle its new bike portfolio, TVS Motors has brought in Bates 141 on its roaster of agencies for yet another launch. Bates 141 will handle the creative business for TVS Motors’ new motorbike portfolio. The win comes in the wake of a multi-agency pitch and the account size is pegged upwards of Rs 20 crore. Officials from Bates 141 have confirmed the news.
Volkswagen India is all set to capture the hearts and minds of the Indian consumers with its first ever TVC for this market. The auto major is launching an integrated 360 degree communication campaign, which gets underway in India on November 11, 2009, and has been conceptualised by DDB Mudra.
P9 Integrated, the movie marketing company offering 360-degree entertainment marketing solutions, turned five recently. Bullish about the company’s growth, Maneesh Mathur, COO, P9 Integrated, affirmed, “It’s been a dream journey for us. We’ve grown 175 per cent year-on-year. Our target is to grow 175 per cent next year too.”
The I&B Minister’s indicator that news will be allowed on private FM as long as it is sourced from All India Radio will do little to grow the medium, rues Pradyuman Maheshwari.
Close on the heels of Manish Bhatt putting in his papers at Contract, his partner Raghu Bhat, too, has bid adieu to Contract Advertising as Senior Vice-President and Executive Creative Director at Contract Advertising. Currently, the two look forward to pursuing their own individual projects, but intend to return to advertising with their own venture.
It is learnt from sources close to the development that V Chandrasekaar Barathi (Chandru), Senior VP, Zee South Syndication, has put in his papers. Chandru was earlier Business Head of Zee Tamil and had taken his new responsibility in July this year. He has been with the company for around two years now.