Radio promotions in print were down by 49 per cent during January-July ’09, as compared to January-Jull ’08. However, TV channel promotions remained constant during this period. Star TV Network topped the list of TV channel advertisers, while Synergy Media Entertainment led in Radio promotion in print during January-July ’09.
Mobile advertising network InMobi has released a survey revealing nuances of mobile Internet usage patterns in India. According to the survey, college-aged consumers are interested in almost all genres of mobile advertising, as long as the advertisements have something significant to offer and do not interfere with the mobile browsing experience.
Beam Global is expanding its brand portfolio with the launch of its latest Scotch whisky brand Teacher’s Origin in India. The launch is being supported by a print campaign that is breaking in selective magazines on September 14. Conceptualised by Publicis, the print campaign takes forward the brand position of ‘An Expression of Genuine Achievement’.
Radio Mirchi has for long been seen as unbeatable in Delhi, leaving the rest of the FM players at a considerable distance behind. However, Fever FM has been gaining ground since the beginning of 2009 with its aggressive marketing and music line-up, especially since the findings from its Delhi Radio Survey in 2008.
iris, which has been on a growth phase in 2009, is looking at further boosting its digital team and strengthening itself as an integrated multi-discipline agency. The agency has recently made as many as 16 new additions to its team in India. Alok Lall, MD, iris Worldwide shares the agencies growth plans with exchange4media.
Newspapers and news channels need to reinvent themselves, writes Pradyuman Maheshwari as he managed to survive without consuming them for over a week, yet keeping himself adequately informed in the period.
The Indian cowboy is going places. From a TV channel to the silver screen and now on to digital media, ‘Quick Gun Murugun’ is leaving no platform untouched. Released on August 28, 2009, in theatres, Fox Star Studios has used the digital space in a big for the film. exchange4media finds out more.
Though email marketing has been around for quite some time in India, it has not really been able to emerge from its nascent stage and not many marketers or advertisers have embraced it completely. However, companies like Yatra.com, Titan, Megamart, ICICI bank, NDTV, etc., are actively using this form of marketing. exchange4media spoke to some industry honchos on how to tap this form of marketing effectively.
OMD India has won the media duties of Gems & Jewellery following a multi-agency pitch. Jasmin Sohrabji, MD, OMD India, has confirmed the development to exchange4media. Industry sources peg the business to be in the vicinity of Rs 15-18 crore.