After nearly six years with Rediff.com, Ranjita Sehgal has put in her papers as Director - Media Sales at Rediff.com. exchange4media.com has learnt from a reliable source that Sehgal is joining Yahoo! Mobile as Head of Sales. She is currently serving her notice period at Rediff.com.
We want to be more serious and balanced and go beyond ‘breaking news’. We have a very clear focus on ‘Bharat’, which is distinguished from ‘India’.
The afternoon sessions at the 18th AMIC annual conference in Delhi saw academics, researchers and journalists from across the world discussing on issues ranging from Information and Communication Technology (ICT), social transformation and accountability of media during times of conflict and crisis.
The year 2009 is proving to be a good year for JWT Mumbai. The agency bagged three Golds, including India’s first Film Gold and Film Craft Gold, this year at Cannes. This is in addition to the new businesses that the agency has won, including Tata Realty and Infrastructure, Thomas Cook, Johnson & Johnson - Band-Aid and Listerine, STAR Fox, State Bank of India, Nabard, Epson and Fiji Holdings, among others.
Media landscape across the globe is experiencing a tectonic shift with the spurt of electronic and digital technologies. The 18th annual conference of the Asian Media Information and Communication Centre, held in the Capital on July 13, discussed the issues confronting media, as well as its role as the fourth pillar of democracy in wake of the changing media dynamics.
TBWA\India Group has appointed Niraj Dadoo as its Chief Operating Officer and Chief Financial Officer. Dadoo replaces N Krishnan, the outgoing COO and CFO. He will be reporting to Shiv Sethuraman, CEO, TBWA\India Group and to Darren Jackson, CFO, TBWA\Asia Pacific.
Big FM Bangalore has announced on Monday, July 13, 2009 announced the launch of its new show ‘Yecherikay’ (Caution!) that deals with supernatural aspects of life while Radio Netherlands launches infotainment show ‘The State We're In’ on Radio Misty.
Contract Advertising has conceptualised a unique marketing initiative – Great Driving Challenge – for its client Hindustan Motors Mitsubishi, which is gearing up to launch a new variant of its Cedia car, called Cedia Sports.
Though the recession has dominated the press over the past year, it is not the primary cause of stress for Asian consumers, especially in the two largest countries – China and India, according to JWT’s Anxiety Index. JWT’s Anxiety Index is intended to help brands navigate consumer anxiety.
Hindi GEC Colors turns one on July 21, 2009. The channel seized the opportunity to thank its viewers across 20 cities in an on-ground marketing campaign, ‘Shukriya India’. The celebrations include a channel anthem, tweaked on-air packaging with an attempt to bring some dynamism in the petal-shaped logo and preparations for new properties.
From a rookie with the Times Group to Head of Exchange Team, Mindshare Bangalore, 13 years later, Vinod Nathan has covered a lot of ground in the field of media. One aspect that has remained a constant throughout Nathan’s career is his endeavour to add value to whatever he does. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Airtel’s Parliament TVC has touched an emotional chord with the audience. Actor Shreyas Talpade as the young MP in Parliament is a perfect fit in this role. Creative honchos at Rediffusion Y&R, the agency behind the campaign, share with exchange4media how this ad was conceptualised.