In a bid to stand out amid the highly competitive low fare airlines, SpiceJet is set to launch its new national campaign, ‘Get more when you fly SpiceJet’, which aims to highlight SpiceJet’s unique value offerings. The campaign will run toll December 2009-January 2010. Contract Advertising is the creative agency behind the campaign.
The chemical industry in one of the oldest domestic industries in India, contributing significantly to both industrial and economic growth of the country. Publications and websites have kept the industry informed about the latest developments and trade news. exchange4media once again takes an in-depth look at trade publications in different sectors in its series titled <b>e4m B2B Special. </b>
Launched in India in 1929 as ‘The beauty soap of film stars’, Lux has been featuring a bevy of Bollywood beauties over the years. Though the brand has seen the introduction of several variants, its communication remains uncomplicated and with a single focus – highlight the beauty of the stars and the promise of star-like skin to star-struck women, and men too.
HT Media has decided on Primesite as its OOH partner following a pitch call. The pitch involved three brands of HT Media – Hindustan Times, Hindustan and Fever 104 FM. It may be noted that Primesite has been handling the account for the past five years. A source close to the development has pegged the account size for Fever 104 FM at Rs 120 lakh.
The week 27 numbers for Hindi general entertainment channels are here. Colors is back in its lead position with 47 rating points separating it from Zee TV, which holds the No. 2 position. NDTV Imagine’s ‘Rakhi ka Swayamvar’ has opened with a TRP of 4 plus, and has brought it at 133 GRPs in the week.
BBH India has started a new discipline – Engagement Planning – which aims to bring in strategic input from the world of how people engage with a brand. BBH India has brought in Chandrashekhar as the first Engagement Planner after a six-month search. Chandrashekhar moves from Walt Disney Television.
In a closely contested pitch involving several agencies, Beehive Communications has bagged the beauty range business of Chambor. Both Beehive and Baccarose (distributors of Chambor in India) are tightlipped about the size of the business, but it is believed to be substantial.
“The reality is that almost all government and civic authorities consider outdoor media as a burden. Despite heavy licensee fees and taxes, outdoor media does not enjoy 100 per cent legality. It is really strange. Something tangible should be done to impress upon the civic agencies to ‘promote’ outdoor and not to ‘control’ it,” asserts Mukesh Gupta, CEO, Graphisads.
Good old fashioned puff jobs have been around for as long as the newspaper business has been around. The malaise may be deep, but just about everyone disregards it or simply turns a blind eye. Quid pro quo goes on endlessly. Is it time for such things to be reined in, wonders veteran journalist Sandeep Bamzai.