R K Swamy Media Group/Media Direction has roped in Les Margulis as President. The position was left vacant following the exit of S Yesudas from the company. Prior to this, Margulis was running a media consultancy group in New York.
It is said that a picture speaks a thousand words. And in advertising, it also extends to words, colours, backgrounds, sounds… in fact, the whole gamut of human relationships. The more one digs into it, the more complex such semantics get in advertising. So, how do admen navigate and explore the plethora of semantics and avoid being clichés? exchange4media finds out.
Empowering rural India, Thomson Reuters has been updating over one lakh farmers in the country with the latest market trends, weather forecast, and crop information via its SMS-based service. The agency shared its success story at a seminar on Rural Telecom, organised by the Rural Marketing Association of India in the Capital on July 3, 2009.
With mobile phones increasingly morphing into all-round connectivity on the move devices, demand for mobile value added services (MVAS) is going up as well. MVAS already forms a large percentage of a carrier’s revenues. How can the market potential be fully explored? Industry experts share their views with exchange4media on the challenges and opportunities.
Beverage sector advertising in print grew by 13 per cent during January-May 2009, as compared to the corresponding period in 2008. Maximum advertising of tea brands was seen in print during this period. Coca Cola India Ltd and Pepsi Co were the Top Two advertisers of the beverage sector in print during January-May 2009.
“FM radio has become more interactive now… radio has become more of a companion, and with the launch of mobile phones with FM feature, people are beginning to use it as a personal medium. Radio has become a platform for listeners to become involved through increased interactivity; today programming is all about capturing the city vibe,” says Neerja Dhillon, Station Director - Mumbai, Big FM.
Pudhari Publications, publisher of Marathi newspaper ‘Pudhari’, has roped in Pranab Majumdar as CEO. Majumdar has in the past worked with The Times of India for 21 years, where his last position was that of Response and Branch Head for Pune.
Should Indian newspapers be worried about their future? Yes, writes Pradyuman Maheshwari, if they continue to treat online media with disdain. While print in India will not face the same problems in the near future as they do in the US, rapid developments in cellphone technology and democratisation of the space, thanks to Twitter and blogs, necessitate that newspaper professionals embrace the Web.