In a first of its kind, Sportzworkz now claims to be the first Indian agency to provide sports news clips. Beginning February 20, 2009, Sportzworkz had freezed deals with various news and sports channels based in India to cover India’s tour of New Zealand.
Vinay Agarwal has put in his papers as CEO at DishTV, the direct-to-home company of the Zee Group. Agarwal had joined DishTV in June, 2008 and was based at the company’s headquarters in Noida. Jawahar Goel, Managing Director, DishTV, would be looking after Agarwal’s functions as of now.
BBC World News has launched a new ad campaign to promote its key property, ‘World News Today’ on March 24. The campaign aims to build an international news genre by seamlessly intertwining international news with the globally evolved discerning Indian audience. The campaign is expected to be on for a period of three weeks.
Chauthi Duniya, a Hindi weekly broadsheet, is being revived after a gap of 17 years. The Sunday paper that had closed down in 1992 after a six-year run is making a comeback in its new avatar on March 29. Chauthi Duniya is being launched by Ankush Publications, a subsidiary of infrastructure company Gannon Dunkerley.
HT Media Ltd on March 26 said that it had received Delhi High Court’s approval for demerger of its radio business, known for its FM channel Fever 104, from its subsidiary HT Music and Entertainment Company and merge it with itself.
The IAA Digital Download - Behind the Headlines summit, held in Mumbai on March 26, highlighted the growing importance of online advertising and also put the spotlight in various pertinent issues like competition policies, pricing, transparency and regulatory bodies, among others.
State of the online advertising industry was discussed in detail at the Digital Download - Behind the Headlines summit, held by the International Advertising Association (IAA) in Mumbai on March 26. Industry experts spoke about ways to grow online advertising in India and the various challenges and opportunities before it today.
CavinKare has assigned the creative duties of its fruit juice brand ‘Maa’ to Bates 141 Chennai. The agency already handles the creative duties of CavinKare’s hair care division that includes brands like Chik, Meera and Nyle Shampoos. Mediaedge:cia is the media agency for CavinKare’s FMCG brand.
The IPL Season 2 might have shifted to South Africa, but the various franchises are going ahead with their marketing activities and strategic tie-ups. The latest is Havas Sports, which has roped in energy drink Cloud 9 as principle sponsor for the Chennai Super Kings for a substantial amount. Havas Sports will be taking a 360-degree approach and the campaign is set to launch in April.
The key issue for India, which I feel very strongly about, is that Indian product and services should very largely be seen coming from India. One of the biggest weaknesses that China has (which India does not have) is that although it has a huge manufacturing base, almost all the brands that the Chinese make are not their brands, but are somebody else’s brands. However, the situation in India is different. The best Indian companies in the world – Infosys, Wipro, Tata and a few others – are all known to be Indian. If you associate that brand with the country of origin, it can have a huge beneficial effect.