Albert Almeida quits Sony
Sony Entertainment Television’s Business Head Albert Almeida has put in his papers at the organisation.
Date-wise News
WOMENICONS: Meera Sharath Chandra unplugged
The advertising and media world through a woman’s eye is a different view. When it comes to saluting the ‘Gods’ of advertising, it is mainly a male bastion. But women have carved a special place for themselves. exchange4media pays tribute to the Women Icons of the advertising world who have made a difference in their own unique way in a special series. The first one features Meera Sharath Chandra, President & NCD, RMG Connect.
Airtel DTH helps bring home the celebrities
Airtel digital TV, the DTH service from Bharti Airtel, which was launched amid much fanfare late last year and a 65-second TVC featuring a plethora of celebrities from different fields, is carrying forward the celebrity peg in its latest television campaign as well. The TVCs have been conceptualised by JWT.
Chennai stores go virtual; bank on e-tailing for greater reach
Large stores in Chennai, offering a wide range from silk sarees to apparels, have been increasingly going online. Much has been written about the growing trend of online retailing or e-tailing in India, but what gets all the more interesting is when your neighbourhood store comes alive in your house, or a saree from your most loved store in your hometown in India is one day at your doorstep in Dallas.
Comment: GRPs ke liye kuchh bhi karega!
When Colors CEO Rajesh Kamat and Programming Head Ashwini Yardi revealed their new programming line-up to the media last month, they were less than 50 GRPs away from Star Plus. So, when I got the news that it had notched just 0.9 points lesser than Star Plus, I was disappointed, says Pradyuman Maheshwari.
Mudra Bangalore bags creative mandate for Jockey
Following a multi-agency, Mudra Bangalore has bagged the creative duties of international innerwear brand Jockey. The pitch included almost all the top agencies in Bangalore. The size of the business is in the region of Rs 7-8 crore.
‘Ad networks in India need to be less performance ads and more branding ads’
In the first part of the ad networks report, exchange4media had explored the role of ad networks in India and its maturity stage. The second part of the report seeks to finds out the current challenges in this medium and how to overcome them, besides the trends to watch out for in 2009-10.
My FM calls for creative pitch
Bhaskar Group’s radio venture, My FM, is on the lookout for a new creative agency. The incumbent for the business is RK Swamy Delhi. It is believed that agencies have been invited to make their presentations. The FM station plans to advertise through the outdoor medium and BTL activities.
Elections 2009: Congress gets its war cry in ‘Jai Ho’, thanks to Percept
The political wars have begun, and Congress party is riding the ‘Slumdog’ wave, roping in the Oscar winner ‘Jai Ho’ for its communication. Percept India, which has conceptualised and executed this for the Congress, has also gone a step ahead and has attempted to ensure that other political parties do not take the ‘Jai Ho’ ride.
Battle for GRPs among Hindi GECs gets murkier; becomes a psychological thriller
The aggression in the Hindi general entertainment genre is intensifying every week. Even as Colors hit a 304 GRP in the latest TAM week, which is one rating point behind Star Plus, the celebrations at the channel were muted. Reason, the channel had gone all out to corner any rating point that there was and yet did not cross Star. At the same time, STAR India ensured that it has highlighted Colors’ break patterns and programming strategies that allowed it to get this close to ‘STARdom’.<br> <font color=red>Comment:</font> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=34108&tag=29076&pict=0 target= _blank>GRPs ke liye kuchh bhi karega!</a>