From providing innovative solutions to social issues like caste conflict and education for all, Idea Cellular has taken forward its ‘social advertising’ on a grand scale, wherein a minister solicits the public’s opinion on important issues. Truly a democratic ‘idea’. With 2009 being an election year, the latest Idea campaign is resonating in an unusual way.
PIO TV, the only new media channel connecting people of Indian origin (PIO) and NRIs worldwide, is telecasting the conventions of Pravasi Bharatiya Diwas (PBD) 2009 and Global Organization of People of Indian Origin (GOPIO) 2009 live from Chennai from January 6-9, 2009.
With the global financial crisis forcing newspaper companies worldwide to reduce staff and other resources, the annual World Editors Forum, which will be held in Hyderabad from March 22-25, will focus on the growing newsroom challenge of ‘Doing More with Less’. The Forum runs concurrently with the World Newspaper Congress and Info Services Expo 2009.
After intriguing the nation with their ‘Kya aapko KILB hai?’ teaser campaign, Aegon Religare Life Insurance is back with a new TVC, again featuring versatile actor Irfan Khan, for their Pension Plan. The ad stresses on being future ready when inflation would push up prices much beyond today’s comfortable affordability.
HT Media Ltd shareholders will meet on January 28 to take forward the demerger of its radio business, under the Fever FM brand, from its subsidiary HT Music and Entertainment (HTME). The company said that the proposal was to write off part of the share capital of the demerged (HTME) company.
G Ramprasad, CEO, Zee South has put in his papers after having been with the company for a little over a year. At Zee South, Ramprasad saw through the successful launch of Zee Tamil in October 2008. He has confirmed the news and said that he was “considering quite a few options that are at hand”.
What do you do about the new breed of journos? This crazy rat race to be the first with the news is killing the profession and the ethical standards that it stood for. Veteran journalist Sandeep Bamzai hits out at this ‘paparazzi journalism’ and stresses that concoction and distortion of news is a dangerous trend that needs to be cauterised.
In the first part of this report, exchange4media had looked at the potential that digital marketing offers. While there is growing interest from advertisers in this medium, traditional agencies are yet to make any significant switchovers. In the concluding part, we take a look at the roadblocks as well as the growing buzz in digital marketing.
Shocking as it may sound, but the truth is that most Indian creative agencies – yes, the biggies too – don’t have their presence in the cyber world. By not leveraging this medium to their advantage, the advertising industry is missing out on a huge opportunity to talk about themselves and their work, which can reach millions.