Sony Ericsson has recently announced the entry of its premium mobile phone sub-brand, Xperia X1, in India. A Sony Ericsson innovation, the Xperia X1 has been conceptualised to address the rising need for a premium segment phone of superior quality. The phone will be available in select markets priced at Rs 44,500.
ESPN-STAR Sports (ESS) has announced its acquisition of the global commercial rights for the Champions League T20 for a period of 10 years. ESS will be using all forms of mediums for the promotion of the League, of which radio and television would be used the most.
E-City Media Pvt Ltd, promoted by E-City Ventures, has executed a strategic alliance with Lodestar Universal for a period of three years. A joint team has been set up to service the needs of Lodestar’s clients for out-of-home media and ground activation management. This is a first of its kind venture, opening up new avenues for brands and to use cinema and malls to more effectively engage its customers.
Power FM has undergone a revamp and has been relaunched in Kolkata with a new look, a new logo and a new slogan keeping in mind today’s youth. Power FM, which till now was a functional radio station, now possesses the new gung ho attitude that the young at heart, trendy, opinionated yet sophisticated youth of today associate themselves with.
Post the launch, Mediaedge:cia is now looking at more for key engine growth in its digital plans. As the first step towards this direction, MEC Interaction, the digital arm of Mediaedge:cia, has beefed up its team by roping in Vamsi Vanka as National Director.
It has been 20 years since NDTV began its journey, during which it has transformed from a mere TV channel to a full-fledged media group. To mark this special occasion, NDTV Group CEO KVL Narayan Rao shares exclusively with exchange4media NDTV’s two-decade long journey and the major plans ahead.
As the downturn impacts the Hindi film industry adversely, deals are being renegotiated at the speed of knots. Money is sparse and the days of big budget films seems to be over for the time being. Financiers and distributors seem to be conspicuous by their absence. Veteran journalist Sandeep Bamzai takes stock of Bollywood’s hit and misses and upcoming releases.
Media Tranasia will be launching design and interiors magazine ‘Casaviva’ in January 2009 under a licensing agreement from the Mondadori Group of Italy. Priced at Rs 100, the magazine is targeted at women in the 24-44 age group. Anubha Charan has been appointed as Editor for ‘Casaviva’ India.
The Express Group has assigned its creative duties to Leo Burnett. Senior Indian Express sources have pegged the account size at Rs 15 crore. While Leo Burnett Delhi will be handling Indian Express and Financial Express newspapers, the agency’s Mumbai branch will handle Loksatta and Screen publications. VGC is the incumbent agency. The media duties for The Express Group are being handled in-house.
Advertisers should be educated with all technical features and benefits Internet advertising offers. Brands are still shying from the Internet largely due to lack of knowledge amongst advertisers with respect to benefits of Internet advertising, points out Anil Mishra, CEO, Integrid Media.
Hormuzd Masani, Secretary General of Audit Bureau of Circulations (ABC), has been unanimously elected as President of Asia Pacific Audit Bureaux of Circulations (APABC) and Honorary Treasurer of International Federation of Audit Bureaux of Circulations (IFABC) at its meeting held last week.
The India Chapter of International Advertising Association (IAA) has announced the IAA Creative Lantern Awards, which will see the who’s who of marketing, advertising and media gather in Mumbai on November 28. The invitees will witness the presentation of IAA’s first Creative Lantern Award at the hands of Nobel Laureate Dr Rajendra Pachauri.
Neo Sports on November 25 hiked its ad rates from Rs 2.75 lakh to Rs 3 lakh for their 10-second spots. The hike announced is for the India-England series. Neo Sports, which has eight sponsors for the series, also claims to have 90 per cent of the inventory utilisation.
Now that Bartle Bogle Hegarty (BBH) has officially launched in India, the Indian agencies that have been handling some of the businesses that BBH works on internationally have some reasons to worry. It is learnt that businesses such as Axe from Hindustan Unilever is already parting ways with Lowe India to be with BBH. Another business that is being spoken about in similar vein is Audi.