Star and Jupiter Entertainment have got together to form a new joint venture – Star Jupiter Entertainment Television Ltd.
The Pitch CMO Summit 2008 sought to be a platform where the Indian marketing industry’s direction could be discussed and advice could be given to brand managers on what is the next step. The event was an initiative of Pitch, the marketing magazine from the exchange4media Group. The event not only saw marketers reiterate new ways of looking at the media plan, it also saw Pitch unveiling its new positioning – ‘Face of Indian Marketing’.
In little over a year since its launch, Radio Audience Measurement (RAM), the radio listenership service from TAM Media Research, has been able to gain widespread acceptance as an industry measurement. Now, radio players are seeking expansion of RAM services beyond the four metros and go pan India.
Tata Sky has consolidated its entire creative duties with O&M India. The business has been pegged in the region of Rs 60-70 crore. Rediffusion Y&R is the incumbent agency. O&M India already handles the recently launched Tata Sky+ account. Tata Sky+ is the personal video recorder (PVR) service. Maxus is the media agency on the account.
Grey Bangalore has finally bagged the creative duties for Wockhardt Hospitals. The size of the business is pegged in the region of Rs 20 crore. It is learnt from sources close to the development that there was a keenly contested pitch that saw the participation of MAA Communications, Lintas, O&M and Grey.
The two-day INMA South Asia Conference got underway in Mumbai on November 13. The Conference seeks to look at the challenges of the dynamic South Asian media landscape and how to create value by addressing four key areas – cost-cutting, how to build a multimedia enterprise, building revenue and acquiring and retaining people.
Identifying resources and ability to invest, transform and survive the transition from print to multimedia was the focus of the discussion on ‘A roadmap to transition: Leveraging the Newspaper to Build a Multi-Media Enterprise’. The discussion was part of the two-day INMA South Asia Conference, being held in Mumbai on November 13-14.
Newspaper business challenges become more complex with the current inflationary environment, even though inflation dipped to 8.98 per cent for the week ended November 1. Effective cost management measures gained precedence at this session as media heads discussed ways to beat inflationary trends at the second INMA South Asia Conference being held in Mumbai on November 13-14.
For the first time, Radio Netherlands Worldwide (RNW) and All India Radio (AIR) have joined hands for radio coverage of the Amsterdam India Festival, being held in Amsterdam from November 12 to 30. The Dutch-Indian cultural event will be aired nationwide in India and worldwide by RNW.
The Pitch CMO Summit 2008 that was held in Delhi on November 13 saw at least four of the top spending advertisers in the country reiterate that there are no cuts in the various marketing budgets, at least in the near future. These brand managers, however, admitted that the choice of media vehicles in a plan was under much greater scrutiny now to ensure a ‘bigger bang for the buck’. Pitch, the marketing magazine from the exchange4media Group, organised the event, which was presented by Colors.
We have great creativity in India and people are full of ideas, however, I would come back to the same issue that we are still not up there in terms of crafting our work. So yes, this is a problem. However, of late, we have been seeing good work, for instance, the work done by Ram Madhvani, Prakash Verma or Prasoon Pandey.<br>