Digital agency Webchutney has appointed Vibha Gosher as Vice President for Mumbai operations. Gosher was previously with Yahoo! India, where she was National Sales Producer.
Maneesh Pharmaceuticals Ltd has tied up with Disney Consumer Products (DCP) to market its Smyle range of baby care products under the Disney Baby brand. The company has entered into an exclusive licensing pact with DCP to develop, manufacture and market the entire Disney Baby care range of products for South Asia and India.
Sennheiser Electronic, a manufacturer of sound and audio solutions, has launched its first ever brand campaign in India with the peg of ‘The Excellence of Sound’. Conceptualised by TBWA, the campaign got underway with a print ad and now spans television and Internet as well.
Canon India has beefed up its product portfolio in India with the launch of 85 new state-of-the-art digital imaging products, stated to be its biggest ever product launch in the country. The company expects to close 2008 with sales of Rs 700 crore.
Television Eighteen (TV18) has reported a consolidated net loss of Rs 24.55 crore (after ESOP charge out) for the second quarter ended September 30, as against a profit of Rs 4.96 crore in the corresponding period last fiscal. During Q2, TV18’s income rose to Rs 130 crore from Rs 88.29 crore in the corresponding quarter last fiscal.
Tata Sky+, the recently launched personal video recorder (PVR) service from Tata Sky, has unveiled its TV campaign. Featuring brand ambassador Aamir Khan and actress Gul Panag, the TVC shows Khan at his domestic best, all to woo his wife into parting with the TV remote. But his wife has a surprise in store for him.
In a bid to push modern trade as an organised retail trade channel, GlaxoSmithKline Consumer Healthcare has embarked on an extensive modern trade campaign to support the launch of its malt-based health drink, Boost, in a new avatar. The launch is supported by a new brand campaign, ‘More I Play, More I Learn’.
Dell has come up with its first ever major campaign in the Asia-Pacific and Japan region, beginning first with India, where it has a large and rapidly growing presence. The campaign celebrates India’s spirit of entrepreneurship through a new marketing initiative.
With India, too, in the grip of an economic slowdown that is affecting businesses and markets worldwide, companies here are taking measures to safeguard themselves. India’s digital media industry, which accounts for a mere 2 per cent of total media spends, is largely unaffected – so far – from the effects of the slowdown. exchange4media speaks with industry experts and media agencies on the way ahead for the digital media industry.