Having created a record of sorts by setting up all its 17 stations in less than the stipulated time limit in the second phase, My FM is now looking at strengthening its presence in these markets with a new campaign – ‘Jiyo Dil Se’. The FM player is also looking at expanding to the metros in the third phase.
For kids’ channels, festive days are back again. With Friendship Day, Raksha Bandhan, Independence Day and Janmashtami round the corner, Cartoon Network, Pogo, Disney, Jetix and Nick have come up with various initiatives and programmes to ring in the celebrations for the young and young at heart alike.
NDTV has reported revenues of Rs 95.5 crore during the first quarter of fiscal 2009 as compared to Rs 61.21 crore in the corresponding quarter of the previous fiscal, a growth of 56 per cent year-on-year. NDTV’s profit after tax stands at Rs 2.08 crore as opposed to a loss of Rs 2.15 crore on a y-o-y basis.
Samsung Telecommunications India has embarked on a new corporate multimedia ad campaign that brings alive the company’s endeavour to bring future technology and mobile handsets to touch the lives of people. The campaign has been conceptualised by Cheil Communications.
Toyota Motor Corporation (TMC), one of the world’s biggest automakers, on Thursday set the ball rolling for a compact car for the Indian market by laying the foundation stone for a Rs 1,400-crore factory near here.
<b>Punit Goenka</b> recently took over as the CEO of Zee Entertainment Enterprises, the TV entertainment company set up by his father, Subhash Chandra. Goenka fields questions from Ashish Sinha on his new role.
With mobile phones becoming increasingly versatile, various applications are being introduced to arm them with more features. mGinger, an entrepreneurial venture, is one such company using the platform of permission-based mobile marketing. The company has chalked out aggressive expansion plans to increase its customer and advertiser base.
Delhi International Airport Pvt Ltd (DIAL) and Outlook Group have entered into an agreement to launch a premium monthly magazine, ‘Outlook Lounge’, catering to air travellers. The magazine will be made available to passengers for free at all terminals of the IGI Airport in Delhi.
Close on the heels of adding Food Empire’s Melosa, Social Media, and Style One accounts to its kitty, Chennai-based creative shop be positive 24 has bagged the creative duties for Xenos Technologies Ltd, a company engaged in marketing and distribution of automotive accessories.
M&C Saatchi India has recently won the Apollo Tyres’ commercial vehicle tyre business and Stargaze Entertainment accounts. Stargaze Entertainment plans to launch a chain of multiplexes under the brand Glitz Cinemas.
To leverage its global portfolio of channels in India, Discovery Networks India has unveiled an expansion strategy. The company has applied to the Ministry of Information and Broadcasting to launch three new and diverse 24-hour channels – Discovery Science, Discovery Turbo and Discovery HD. The three new channels are expected to go live in the first quarter of 2009 and are awaiting Ministry approval.
The Bangalore outdoor industry is again looming under dark clouds owing to the fresh notifications that the Bruhat Bangalore Mahanagara Palike (BBMP) has issued. If implemented, the outdoor media owners might see the officials bring down nearly 50 per cent of their hoardings.
Hindi GEC Colors has opened to good numbers according to TAM Media Research. The launch week GRPs of the channel is 81 as compared to the 56 and 21 that NDTV Imagine and 9X, respectively, had debuted with. Colors owes much of its opening glory to ‘Fear Factor Khatron Ke Khiladi’ that has opened to 2-plus TRPs.
The Mumbai print war in the English newspapers domain is three years old now. From a near monopoly market, the scenario has changed today. Media analysts are clear that The Times of India is still dominating the market with a large margin. However, a replacement option is present today. Experts also divulge that the competition has doubled the readership base in the city.
Pratip Biswas has joined Comma Consulting as Media Services Director. He will be based in Mumbai. Prior to this appointment, Biswas was National Head - Media at Perfect Relations since 2005. He began his career in journalism in 1982 with the Patriot newspaper in Delhi, where he worked for seven years before moving to Mumbai and switched over to the PR profession as Senior Consultant with Mumbai-based PR agency Roots in 1990.
Sunil Sapre has joined Ceat Ltd as Chief Financial Officer. Based in Mumbai and Sapre will have the overall responsibility of finance and accounts at Ceat. He moves from Godrej Consumer Products Ltd, where he was Executive Vice President (Finance & Commercial) and Company Secretary. Sapre comes with an experience spanning over 21 years across different verticals and finance knowledge including corporate governance and mergers and acquisitions.
People Group has appointed Badri Sanjeevi as Chief Financial Officer. He will be responsible for managing profitable growth across group businesses, in line with the company’s overall vision. Prior to joining People Group, Sanjeevi was with Deloitte MCS Ltd, London (Corporate Strategy Advisory Group), where he was in-charge of Strategic Business Planning, Operational Improvement, Cost Reduction, Shared Services and M&A related projects.
Naveen Chand Singh has been appointed as Vice-President - Sales & Marketing at 9.9 Media. He takes charge from August 1. Singh, who has 14 years’ experience in the media industry, moves from IDG, where he was Vice-President, Sales (Print). Prior to IDG, he was with Cyber Media & Tata Press (Infomedia). Commenting on Singh’s appointment, Vikas Gupta, Founder, 9.9 Media, said, “Navin has tremendous experience in this industry. The sales function has to be dramatically ramped up to support the aggressive target that we have for 9.9, and Navin’s joining will really help us in that regard.”