Date-wise News

World Newspaper Congress 2008 commences on an upbeat note

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It was a mix of classical music, Swedish royalty and a look at the newspaper industry across the world that greeted delegates at the 61st World Newspaper Congress. Organised by the World Association of Newspapers (WAN), the Congress began on a positive note with WAN CEO Timothy Balding stating, “Newspaper circulation has been rising or stable in three-quarters of the world’s countries over the past five years and in nearly 80 per cent of countries in the past year.”

e4m Desk Jun 3, 2008 9:17 AM

Sony puts its best foot forward with ‘10 Ka Dum’

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Sony Entertainment Television is putting all its muscle behind its attempts to win back the No. 3 slot that it has lost to newcomers like NDTV Imagine and 9X. The channel has used its big ticket property, ‘10 Ka Dum’, to whip up interest in some of its existing shows. While Sony officials are “confident” of the move, media observers caution that competition today can kill.

Tasneem Limbdiwala Jun 3, 2008 8:44 AM

Media experts bet high on DLF IPL T20 finals

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aMap has thrown a record high for the final match of the DLF IPL T20 series. aMap shows that a total of 24 million people watched the DLF IPL T20 final match. The two semi-final matches too have shown some good numbers. Though there is still time before the TAM Media Research ratings come in, media experts assert that the DLF IPL finals indeed have raised high expectations in the Indian media and advertising fraternity.

Noor Fathima Warsia Jun 3, 2008 8:43 AM

Ishan Raina, CEO, OOH Media India

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The Indian OOH Industry is still unorganised and quite fragmented, and though there is no official calculation, it is guesstimated to be around Rs 2,000 crore static and digital inclusive. Currently, people buy locations, but with research, the play would evolve to tracking audiences. The end game has to be about audiences and not about locations.

e4m Desk Jun 3, 2008 12:00 AM