Date-wise News

The afternoon sessions of the two-day Promax|BDA India 2008 conference in Mumbai saw experts discussing ‘pro-volution’ in the media industry. The mantra suggested by the experts was to up the creative quotient while embracing newer technologies. The event, which the experts say is a great learning tool for advertisers, agencies and production houses, showcased some of the finest pieces of work produced in the world.

Rishi Vora May 29, 2008 9:30 AM

The two-day Promax|BDA India 2008 kicked off in Mumbai on May 28, 2008. The conference, which is now in its fifth year in India, recognises excellence in on-air and off-air promotions, and design and marketing activities for the visual media. The event commenced with an opening address by conference Chairman Sameer Nair, CEO, NDTV Imagine.

Tasneem Limbdiwala May 29, 2008 9:21 AM

Radio FM players are wasting no time in making their national presence felt. Radio City has launched in all the 20 cities that it had licenses for. Radio Mirchi, too, has completed its rollout with all 32 stations going operational by February 2008. Big FM has only Shimla to launch, following which all 45 stations would be done with that. My FM, which had 17 licences, too, has completed it rollout process.

exchange4media Mumbai Bureau May 29, 2008 9:20 AM

Bose Corporation India, manufacturers of audio technology products, is looking into producing headphones for the defence sector in India.

e4m Desk May 29, 2008 9:07 AM

Vijay Mallya has ensured that his brands do not fall out of Indian Premier League (IPL) viewership, though his team Royal Challengers (RC) Bangalore bowed out of the tournament. After RC's series of defeats, the UB Group chairman decided to cash in on his smaller investments in rival teams such as Rajasthan Royals, Delhi Daredevils, Chennai Superkings and Mumbai Indians.

e4m Desk May 29, 2008 9:07 AM

Kalaignar TV’s ode to womanhood is reflected in its two new programmes – a talk show on women’s issues titled ‘Azhagia Tamil Magal’ and a talent hunt show titled ‘Vaira Mangai’.

exchange4media Chennai Bureau May 29, 2008 9:05 AM

Carrying forward the brand message of ‘Bheja Fry? 7 Up Try’, Webchutney has recently launched an animated Flash-based interactive site with the objective of creatively incorporating the ‘Bheja Fry’ theme into the 7Up website.

e4m Desk May 29, 2008 9:05 AM

Runwal Group has assigned its creative duties to AMO Communications following a multi-agency pitch, which started a couple of months ago. The account is pegged in the region of Rs 5-7 crore. The Runwal Group has expertise in developing specialised residential, commercial and retail projects.

exchange4media Mumbai Bureau May 29, 2008 9:04 AM

Close on the heels of bagging Gujarat Tourism and Star Cements, Mudra Ahmedabad has now added the Renovau Telecom account to its kitty. Renovau Telecom is a Gujarat-based technology innovator and telecom product developer.

exchange4media Mumbai Bureau May 29, 2008 9:03 AM

After handling mostly retail clients for over two decades, Noshe Oceanic is now poised for bigger things. In an exclusive conversation with exchange4media, Asheesh Sethi, the agency’s President, shares Noshe Oceanic’s growth plans and the mantra of ‘everything matters’.

e4m Desk May 29, 2008 9:02 AM

Cricket and Bollywood are surefire ways to attract attention in India. And tapping into the craze for these two is Zapak Digital Entertainment, part of the Reliance ADA Group. After launching a slew of games based on the ongoing IPL T20 Tournament, Zapak has now launched a multimedia campaign to grab a larger share of online gaming space.

Rishi Vora May 29, 2008 9:00 AM

141Sercon has bagged the CRM business of VLCC, which aims to build brand value for its clients through interactive campaigns to build customer loyalty. This is the first time that VLCC is undertaking a project on this scale to understand its customer needs. The size of the business is in the region of Rs 10 crore.

exchange4media Bangalore Bureau May 29, 2008 8:59 AM

Starcom Entertainment, the entertainment and embedded marketing unit of Starcom MediaVest Group, has been rechristened The Bridge. The specialist unit, which has been operating in different parts of Asia since 2003, will have a three-hub operational structure, based in Mumbai for South Asia, Singapore for South East Asia and Shanghai for Greater China and North Asia.

exchange4media Bangalore Bureau May 29, 2008 8:58 AM

The I&B Ministry has appointed Noreen Naqvi as Director General, Doordarshan, on a temporary basis. She becomes the first female DG of Doordarshan. Naqvi was serving as Deputy Director General at All India Radio at the time of her elevation. She replaces LD Mandloi, who had been handling the additional charge of DG, Doordarshan, for the last two years.

e4m Desk May 29, 2008 8:56 AM