Viacom18 has named its GEC ‘Colors’. Announcing this in Bangkok, Rajesh Kamat, CEO, Colors, explained that emotions were the key to target the Indian audience, and that the channel would look at capturing the various shades of human emotions in this channel. Channel officials informed that they were targeting July 2008 for launching the channel.
With Punya Prasoon Bajpai, former Channel Head of Sahara Samay, joining as Consulting Editor, Zee News is all set for a relaunch, repositioning itself as a serious and sensible news channel. Bajpai has been specially inducted to add punch to the new direction that Zee News would be taking following its relaunch. He would be directly reporting to Group Editor, BV Rao.
Main Issue garnered a high share of 81% of overall Newspaper advertising during Q1 2008. In this period, ad volumes of Radio Channel promotions in Print were twice that of Q1 2007, whereas TV Channel promotions grew by 43%. Sales Promotional ads had 15% share in total Print ads during Q1 2008.
The weekend brought both relief and uncertainty to Yahoo, as Microsoft withdrew its proposal to acquire the iconic internet portal. Yahoo had opposed the offer, believing Microsoft's bid undervalued its assets. Microsoft's withdrawal will most certainly send Yahoo's stock price lower, but how low remains to be seen.
P&G and Unilever in particular have become lightning rods of late in part because of the public stances they've taken on environmental and social issues. It's symbolic of the downside companies in the forefront of ethical marketing have faced in recent weeks. The water is getting pretty murky as "ethical marketing" encourages consumers and activists to delve into corporate policies in ever-greater detail.
Kappa, the Italian fashion sports wear brand introduced in India by LMG Brands, has launched its sports wear range for kids – Kappa Under 14. The brand has also marked the launch of Kappa Under 14 by extending support to Arjun Maini, the Under-12 National Karting Champion.
Future Media, the media company of the Future Group, has announced a session that aims to serve as a platform to bring together creative gurus from the Indian and international advertising fraternity to share their learnings and views on in-store communication. The programme is scheduled for May 19 in Mumbai.
Hindustan, the Hindi daily from HT Media which recently unveiled its new campaign, is now ready with its new TVC to reinforce the message ‘Ab Hindustan ki baari hai’. The TVC is breaking across all news and entertainment channels today. O&M is the creative agency behind the campaign.
Indian Cinema gets a special showcase at the Festival de Cannes 2008, which is being held from May 14-25. The Indian Independent Filmmakers Worldwide is organising an Indian Cinema Conference at Cannes 2008 that would bring together most of the major leaders within the Indian Cinema and media industry and from around the world.
The Indian Express and Guardian Professional are working together to relaunch the former’s online edition to reflect the advances in digital media and leverage the Group’s nationwide news gathering network. Guardian Professional is a commercial division of Guardian News & Media.
Brand integration has become one of the essential components for the radio industry with advertisers customising various shows to align them with their brands. This integration is seen in print and television as well. Embedded advertising has changed the way ads are brought to their target audience, hence radio, which has the highest penetration in India, cannot be singled out in the era of brand integration.
JC Giri, President, O&M, has called it a day at the agency after a span of 13 years. He is currently serving his notice period. Confirming the news, Giri said that he would now be looking at opportunities outside advertising. According to industry speculation, Giri would be joining STAR India.