Bharti Group, Wal-Mart Stores Inc’s partner for a domestic wholesaling venture, plans to announce its strategy and brand name for a proposed retail chain this month.
India's oldest fast food giant slashes prices for a happier price menu.
Tyroo Media, an Indian Internet advertising network, has launched premium technology inventory for its advertisers. In a first-of-its-kind for any advertising network in India, Tyroo has managed to develop separate technology inventories targeting separate genres of end users and decision makers.
Hit FM is on the lookout for a Delhi band that could match the legendary Carlos Santana. The FM station has launched ‘The ultimate Santana challenge’, wherein Delhi’s music bands would compete for a Paul Reed Smith guitar autographed by Santana. Idea Cellular along with Seagram’s Fuel, Zen Estilo and Sony BMG are partnering in this initiative.
CNN-IBN and Reliance Industries Ltd are organising the Real Heroes Awards in Mumbai on April 14 in celebration of India’s 60 years of Independence and triumph of the ‘Human Spirit’. The Real Heroes Awards is a recognition of and salutation to the unsung heroes of India who are making a difference to the society in their own ways.
DLF Indian Premier League’s (IPL) new TVC tells a story that is ‘poori filmi’. The ‘Manoranjan ka Baap’ commercial on MAX, which is the sole destination for the DLF IPL Championship which begin from April 18, 2008, resorts to the over-the-top masala element of the 80s movies to change the way the world consumes cricket.
NewsX will now be available on DishTV’s DTH platform from April 14. NewsX claims to be the first HDTV-ready premier English news channel. With this, the channel would reach additional 3 million-plus homes of DishTV subscribers.
Bread Communications has been actively pitching for new accounts and the results are showing. The agency has bagged the creative mandates of India Post and Broadllyne Technologies within two months of its launch.
Bindass has elevated two of its senior people. Nikhil Gandhi has been made VP National Sales, while Ashok A Cherian has been promoted to VP, Marketing. Gandhi replaces Sanjay Puthli, while Cherian replaces Sita Laxmi Narayan Swami.
BAG Films & Media Ltd has appointed Ashish Kaul as Group COO. Prior to joining BAG Films Kaul was EVP, Corporate Brand Development at Zee Network and various companies of Essel Group. In his new role, Kaul would be working in close quarters with the Chairman and Managing Director of BAG Films and the core team of the company.
Independent environmental organisation Greenpeace has signed up a communications agency for the first time in India. Mudra South will be partnering Greenpeace in environmental campaigning. Greenpeace and Mudra would work on a host of projects ranging from climate change, defending ocean life to ending toxic waste.
Turner Broadcasting System has announced two significant initiatives to further strengthen and expand its presence in the media and entertainment industry. The ventures include Turner’s entry into the world’s largest film industry with the launch of its animation theatrical business in India and the launch of a Hollywood movies and series’ channel with Warner Bros.
The Gunn Report for Media has been released and India is placed at a high 5th position after the US, the UK, Germany and Spain. Indian media agencies have fared much better than the creative agencies as per the Gunn Report 2007, which places India at the 14th position.