While India’s growing economy has attracted several international brands to set up shop here, most of the premium luxury brands are still missing. The two-day Mint Hindustan Times Luxury Conference, held in the Capital on March 28-29, highlighted various issues concerning luxury marketing in India and creating global brands.
Zee Kannada’s innovative programming concept has helped the channel garner impressive ratings in a short span of time. Its GRPs have moved from a mere 83 to a phenomenal 201 (Week 12) in just 10 weeks (source TAM, CS 4+).
Jignesh Maniar has bid adieu to O&M and set up his own agency called ‘ON’ in partnership with Roshan Chowdhury. Speaking to exchange4media, Maniar shares his agency model and his vision about his new venture.
SAN FRANCISCO (AdAge.com) -- Each year since about 2000 -- and maybe even before -- has been wrongly touted as the year of mobile marketing. And this year won't be it either, despite the we're-not-kidding-this-time rhetoric being spouted by mobile-marketing boosters converging for telecom's big powwow in Las Vegas this week. Here are five reasons why -- and five fixes that could make 2009 the year the channel becomes really, truly, we're-not-joking meaningful.
Print advertising by Services sector witnessed 7% growth during 2007 compared to 2006. ‘Properties/Real Estates' with 33% share led Services sector Print advertising in Print during 2007. Tata Sky was the No. 1 advertiser in 2007, while www.ezeego1.com topped the chart of new launches in Services sector in Print last year.
In a bid to increase it national presence, Deshbandhu, one of the oldest newspapers in Madhya Pradesh and Chhattisgarh, is launching a national edition from Delhi on April 7, 2008. The national edition would have an initial print run of 100,000 copies.
JWT was declared Agency of the Year (National) at the fourth edition of the Advertising Club Calcutta’s Consumer Connect Awards held in Kolkata on March 29, 2008. The Agency of the Year (Kolkata) Award was shared by Bates David, Kolkata, and Genesis Advertising. JWT Mumbai bagged the Campaign of the Year Award for its Kurkure campaign.
Suhel Seth, Managing Partner, Counselage, has been appointed as Director on the Board of Cavendish Plc, the biggest niche publication company in the UK. He becomes the first non-British independent Director on the main of Board of the organisation.
Saatchi & Saatchi Singapore was declared Agency of the Year on the fourth and final day of AdFest 2008. The Agency of the Year Award is awarded based on the maximum number of metals won. The first runner-up was JWT Singapore, which bagged 21 awards, followed by Dentsu Inc, Tokyo, which bagged 14 awards.
The four-day AdFest 2008 held in Pattaya, Thailand, from March 26-29, saw a total of 17 metals being awarded to Indian agencies. O&M topped the list with four metals. Leo Burnett bagged three awards, while Contract Advertising and McCann Erickson won two metals each.
The Advertising Standards Council of India (ASCI) has recently announced new guidelines on advertisement for automotive vehicles. The decision to bring these guidelines has come following the numerous complaints received by the advertising body about ads featuring dangerous and unsafe driving.
Abby Awards at GoaFest 2008 has seen an upsurge in the quality of all entries except for ‘Radio and Radio Craft’ category. Though the exact number of entries in the respective categories could not be ascertained, it is known that out of a total of 3,800 entries, over 1,200 are for ‘Print and Print Category’, and around 1,300 for OOH. There are around 185 entries for ‘Films’ and 380 entries for the Radio category.