Date-wise News

Consumer durables saw a drop of 2 per cent in print ad volumes during 2007 as compared to the previous year. High advertising was witnessed during Diwali across both 2006 and 2007. Television Sets drove the advertising for consumer durables during 2007, while LG Electronics led advertising on print for this segment. Consumer durables advertising was dominant in general interest newspapers, and news and current affairs magazines.

e4m Desk Jan 7, 2008 6:59 AM

The small but growing digital media in India is all set to start the New Year with a bang with the India Digital Summit on January 10-11, 2008 in Delhi. The Summit, being held in partnership with Intel, is the annual flagship conference of IAMAI, the representative association of Internet and mobile value-added services companies in India.

exchange4media Mumbai Bureau Jan 7, 2008 6:57 AM

Adlabs-owned Big FM has announced the first radio launch of 2008 in Jodhpur. This is the 42nd station of the Reliance ADAG-controlled station.

exchange4media Mumbai Bureau Jan 7, 2008 6:56 AM

New Delhi-based interactive solutions firm Sirez Infosystems has launched its marketing division to effectively tap the growing mobile Internet market. The company offers services in the design and development of Internet and interactive media solutions within India and the US.

e4m Desk Jan 7, 2008 6:56 AM

Pidilite Industries Ltd has launched a new TVC titled ‘Joint Family’, personifying the strong bond relationship with Fevicol. O&M is the creative agency behind the TVC, while it has been written and conceptualised by Piyush Pandey.

Tasneem Limbdiwala Jan 7, 2008 6:55 AM

For those without adequate resources or access to a ready database, or competence, to mount a high-profile launch or even the now favoured formula of launch PR and media buzz + DM, a good strategic launch pad could be the blog (and social media). The blog can draw leads from your targeted prospects like a magnet.

e4m Desk Jan 7, 2008 6:54 AM

In a recently held interactive session between the Advertising Standards Council of India, Government officials and Jean Pierre Teyssier, President, European Advertising Standards Alliance, many areas regarding self- and co-regulation in advertising were discussed. The session stressed on the need to have credible juries and comprehensive national codes to ensure no violation of set standards within the advertising industry.

Rishi Vora Jan 7, 2008 6:53 AM

Rajeev Chandrasekhar has become been elected President of Federation of Indian Chambers of Commerce and Industry (FICCI), and will assume the office at the conclusion of the 80th Annual Session of FICCI. Chandrasekhar is Chairman and Chief Executive Officer of Jupiter Capital, which is a leading venture development, management and investment company.

e4m Desk Jan 7, 2008 6:52 AM

Reliance Power, an Anil Dhirubhai Ambani Group company, is launching its IPO on January 15, 2008. The company has embarked on an aggressive communication campaign in the run up to the IPO, which according to informed sources was worth Rs 25 crore and involved AGAG properties to create a buzz in the market.

e4m Desk Jan 7, 2008 6:50 AM

The year 2007 was an interesting one for English movie channels, given the close watch kept by the Information and Broadcasting Ministry, and the need for channels to certify their movies as 'U' or 'U/A' by CBFC. Nonetheless, ratings show that Star Movies has been a lead player through the year, closely followed by HBO.

Noor Fathima Warsia Jan 7, 2008 6:49 AM

JWT India officials are happy with the agency’s performance in 2007, and the New Year has begun with some reshuffling in the agency’s senior management. Mumbai head Tarun Rai has been moved to a corporate role, while Bangalore Head Dhunji Wadia takes over Mumbai. Simultaneously, Rajesh Gangwani has been elevated to Senior VP, JWT Bangalore.

Noor Fathima Warsia Jan 7, 2008 6:46 AM

When we stared out we had a different name for each language portal, which posed a challenge when it came to unified branding. So we deliberated and decided that we need to have one brand, one name, hence each portal has the name Webdunia. We migrated our email service from ePatra to Webdunia Mail, portal properties like Webulagam.com to tamil.webdunia.com.

e4m Desk Jan 7, 2008 12:00 AM