AOL India has launched yet another television commercial that is currently being aired on all entertainment channels. With a tagline ‘There’s a little bit of me in AOL Mail’, the new TVC follows the Internet browser’s earlier TVC based on its ‘Bano TV Star’ contest.
Women on the go have another option to move around town in style – Kinetic Motor Company’s new 125cc advanced scooter ‘Flyte’. The company has lined up an extensive 360-degree national media campaign for ‘Flyte’ featuring brand ambassador Bipasha Basu. Publicis Ambience is the creative agency behind the campaign.
After the stupendous success of ‘Hanuman’, the monkey god has returned to enthrall viewers again in ‘Return of Hanuman’. In order to build a greater connect with kids and adults alike, Jump Games has launched a mobile game based on this animated feature film from Percept Picture Company.
Meow 104.8 FM has developed new ways to reach out to its listeners. It has tied up with Icomm Central to develop mebeingmyself.com, an online shopping website targeted solely at women. Additionally, the radio station, which currently has its presence in Delhi and Kolkata, has designed an on-ground live studio, and has christened it ‘Hum Tum’. The two properties were launched in the Capital on December 28.
Surya Soni, Assistant General Manager, heading the marketing division for Idea Cellular’s Gujarat circle, has been given a new profile of AGM, national level for the VAS vertical segment. In this new role, he will be based in Mumbai and be responsible for driving media interactivity through press and radio.
The Bangla music and entertainment can look forward to a big lift with the launch of Big Music & Home Entertainment’s operations in the Eastern region from December 27, 2007.
Is all that practice of sending the New Year greeting card worth the exercise? Is it worth the hassle and expense? With the greeting card being devalued as a vehicle of personal warmth and goodwill, it is essential to sit straight and undertake some innovative ways to build business relationships, which is the key purpose of sending out cards.
Sony Entertainment Television is set to undergo a name change and would be renamed Multi Screen Media. SET officials have explained that the reason for the name change is to represent the various mediums that SET India would be present in, which includes mobile, Internet and OOH, in days to come.
Thought Blurb, an agency that began its operations in March 2007, has put up a good show during the year. The Mumbai-based agency won a Gold at the Montreal Awards and a Silver for its Baskin Robbins campaign at the International Advertising Awards.
CNN-IBN has won three television awards in 2007 for being the best English news channel in 2007. While it was declared ‘Best English News Channel of 2007’ by Indian Television Academy (ITA), the channel also won at the News Television (NT) Awards 2007 and the Indian Telly Awards 2007, earlier this year.