Amrita TV has recently launched a public service initiative called ‘Send an SMS, save a child’. With this, each time viewers send an SMS vote for their favourite contestants in any reality show on the channel, the entire SMS revenue accruing to the channel will be donated for the education, shelter and health care of underprivileged children.
The FAB Awards, in its 10th year, has announced the launch of FAB ‘Futures’ Award for young creatives. This Award is targeted at all those in the communications business who are below the age of 30.
Initiative has signed on the businesses of Austrian Airlines, Wockhardt Ltd, USAid Project on TB Education – Revised National TB Control Programme, and Maharashtra Condom Promotion - a project of Hindustan Latex. Initiative officials have informed that the combined size of these businesses is in the region of Rs 25-30 crore.
Techmela Expereince, an event organised by Microsoft, had eminent faces from the media fraternity discuss on the digital world and the way forward. Steve Ballmer, CEO, Microsoft, gave the keynote address, wherein he explained the importance of creating user-friendly softwares and applications.
The new commercial from Berger Paints extents its existing corporate line ‘Paint your imagination’ to target the young, nuclear, urban couples, and thus moving its strategy to lifestyle segment. JWT is the creative agency, while the TVC is the brainchild of the agency’s NCD, Agnello Dias.
As is the case with every festive season, major FMCG companies are gearing up with fresh marketing plans to capture consumer eyeballs, and their spending wallets. Some FMCG giants are aiming at pushing sales through their attractive festive gift packs.
Reliance ADA Group has announced their plans to launch their IPTV services in Mumbai and Delhi before the end of this financial year. The company also announced their exclusive technology partnership with Microsoft for a period of eight years.
Contrary to popular perception, the recently released TAM Media Research’s Radio Audience Measurement (RAM) data reveals that across all the three tracked markets – Mumbai, Delhi and Bangalore – 85 per cent of radio consumption happens in home.
Life is on the fast forward mode at INX Media. The Board of Directors of INX Media has proposed the appointment of Peter Mukerjea as Executive Chairman and Chief Strategy Officer on November 5, 3007. Indrani Mukerjea has been appointed CEO of the company. Meanwhile, 9X, the GEC from the company, has also unveiled its entire programming mix.
Giant's Open Mobile Operating System Will Deliver Ads on Any Cellphone
Consumer durables major Videocon Industries has acquired Planet M, the music and entertainment retail arm of media house Bennett, Coleman & Co, for Rs 200 crore.