Date-wise News
International: Study: TV Spots Reduce Consumers' Sensitivity to Price Change
Mahindras foray into retail
Animax hunts for India’s wackiest voice
Youth animated channel Animax has organised an event in search for the wackiest voice talent in India, called ‘Animax Wacky Jockey Talent Hunt 2007’. The hunt has been organised in order to provide a creative platform for youth talent in India, whereby the winner will get the opportunity to voice over the first Live action game show on the channel.
UTV broadcasting arm V&S to launch World Movies channel in November 2007
V&S Broadcasting, a subsidiary of UTV Broadcasting, is gearing up to launch World Movies, an international movie channel, in November this year. The channel is part of the bouquet of channels planned by the UTV Group. The Group has assigned the creative duties of the channel to Oxygen Communications.
Starcom Worldwide elevates Nikhil Rangnekar to Executive Director, India-West
Starcom Worldwide, part of Starcom MediaVest Group, has elevated Nikhil Rangnekar as Executive Director, India-West. He is currently General Manager in charge of the Procter & Gamble account. Rangnekar will continue to report to Manish Porwal, Managing Director, India-West and South, and will assume his new role before the end of the year.
Kaustav Das takes over as Managing Director of Orchard Advertising
Kaustav Das has been appointed as Managing Director of Orchard Advertising with immediate effect. In his new role, Das will be responsible for all the three offices of Orchard at Bangalore, Mumbai and Chennai and its recently established presence in Delhi. Prior to this appointment, Das was Vice President- South, TBWA\India.
Case study presentations for Effie Awards 2007 concludes; winners to be declared on October 12
Span Communications bags Rs 100-cr Incredible India domestic and international campaign account
Span Communications has been assigned the media duties for the Ministry of Tourism’s Incredible India’s domestic and international campaigns yet again. The pitch was called in August this year. Sources close to the development reveal the size of the business to be Rs 100 crore, of which Rs 35 crore has been allocated for domestic campaign.
Meow FM to hold ‘Walkathon’ to create awareness about breast cancer
Manavjit Singh Sandhu is brand ambassador for Samsung India’s Beijing Olympic 2008 programme
Samsung India has launched its Olympic programme for the Beijing 2008 Olympics by announcing ace shooter Manavjit Singh Sandhu as its Olympic brand ambassador. The electronics giant has also launched ‘Spread the Olympic Flame’, the torch-bearer nomination programme for the Beijing 2008 Olympic torch relay.
iris appoints Alok Lall as MD for India operations
BBDO all set to start India operations from November 1
In a significant development, BBDO is gearing up to commence its operations in India from November 1, 2007. Confirming this news, Chris Thomas, Chairman and CEO, BBDO Asia, said, “We are creating a new agency, BBDO India, and 7UP is our first brand assignment in the country. BBDO India will draw on the resources of RK Swamy BBDO, Hansa and BBDO Asia.”
MipCom 2007: Winners of the Internet & Mobile TV Awards 2007 announced
MipCom 2007: Internet and Television – the age of co-existence accentuates
MipCom 2007: Content is the same, the way to deal it is changing
With the first three days of the conference over, the rush around the MipCom market seems to be simmering down. The Indian delegates have different take-offs from this year’s event, but they largely feel that even though content has not really changed, the caution in buying and selling of rights have. Production houses are largely looking at co-productions now.
MipCom 2007: India announcements; PMI & Sanra close deals; BBC Worldwide announces India office
Day three saw some interesting developments take place at MipCom 2007. Where on the one hand, Sanra has entered into a co-production deal with a Canadian company for two of its products, PMI Green Gold is near closing a deal a South African company for its three products, on the other hand, BBC Worldwide is setting up a local production base in India.