Following the global consolidation of the $ 200 million plus Wrigley account, it is reliably learnt that Mudra Delhi will be handling the creative duties for the Rs 25-crore Wrigley’s business.
Rediffusion DYR has won the creative duties of the GSM business of Samsung India.
Live India is the new avatar of Janmat as in Broadcast Initiatives Ltd., the news and current affairs channel promoted by Sri Adhikari Brothers and has gone live on August 3, 2007 i.e. today. With this new programming and new improved on air look, the channel switches to the 24-hour live news mode from its current programming mode. The company has invested substantially on its new avatar.
DDB, BBDO Will Lead Global Creative for Snack-Food Giant
The third Annual Corporate communications meet brought under the scanner corporate communication involvement, with industry luminaries. The first half of the day had speakers talking on how to effectively link both internal and external communication efforts to achieve company goals.
The post-lunch sessions of the third Annual Corporate Communications meet saw eminent speakers from the world of corporate communications speak on topics like leadership and global trends that have an impact on the business of corporate communication.
Grasim Suiting is keenly eyeing the tier II and III towns to drive its sales. The ready-to-stitch seven-year-old garment brand has small town men as its primary consumers, owing to various socio-economic-demographic factors. The company is geared to release its first TVC on August 3, with actor Akshay Kumar as its brand ambassador.
After spending five and half years at Nokia, Sunil Dutt has quit as Director-Sales to start his own entrepreneurial venture next month. The venture will involve distribution of a few brands for telecom devices and accessories.
Raghu Iyer has joined Emerging Media as Chief Marketing Officer. He will be focussing on building the Emerging Media brand as a leading content provider catering to the fast growing Indian TV market. His last assignment was with Discovery Channel Mumbai as Director, Advertising Sales.
Candid Marketing has appointed Harsh Sisodia as VP. As VP, Sisodia would be focussing on consolidating consumer marketing business and incubating the retail marketing vertical.
While most players of the Indian broadcast industry are clear that the proposed Broadcasting Services Bill 2007, if implemented in its present form, will put the industry back in the stone ages, ZEEL Chairman Subhash Chandra holds a very different opinion.
Even as the Content Code has raised hackles all around, broadcasters point to various other facets in the proposed Broadcasting Services Regulation Bill 2007 which they find are regressive in nature. These range from preference to Prasar Bharti, control on distribution tariff, commercial time and cross-media holdings restrictions, amongst others.
ZenithOptimedia has been roped in as media AoR of INX Media and INX News. Industry sources peg the business at Rs 40 crore. With the creative agencies in place -- Meridian for 9X and News X, and Orchard for 9XM -- INX has now got all its partners for its advertising and communication.
Sulekha.com has appointed Lintas Media Services’ agency, Interactions, as its AOR following a multi-agency pitch. Mindshare, OMS and TME were the other agencies in the fray for the account. The account size is estimated in the region of Rs 8-10 crore.
Manipal Media Network LTD (MMNL) has promoted K Nagesh Kamath as Marketing Director. Prior to his elevation, Kamath was Vice-President, Marketing. In his new role, he will be reporting to Gautham Pai, Director, MMNL.
ENIL has promoted Prashant Panday as CEO of ENIL. He will be taking over the responsibilities from AP Parigi, who will continue to be MD of the company.
Big FM has announced the introduction of a ‘transparent’ and ‘uniform’ rate card ‘Aqua’, which will be effective from August 6 this year. The channel has also announced its latest programme offering to scale up the station’s humour offerings.
Saurav Sen, Internet and Telecom Group Business Head, the ABP Group, has put in his papers. This was confirmed by sources at ABP, however, there is no word yet on his next destination.