Perspectrum wins accounts worth Rs 10 crore
Perspectrum, the integrated marketing communications (IMC) arm of Percept Holdings
Date-wise News
Grey’s Ashutosh Khanna joins Korn/Ferry International as Partner
Grey Worldwide COO, Ashutosh Khanna, who had put in his papers,
International : Harry Potter, the $15 Billion Man
Books, Movies, Even a Theme Park: The Boy Wizard's Greatest Trick Is Generating Sales
Overview of print advertising in first half of 2007 - Part 1: AdEx study
A four per cent rise in advertising in print was observed during Jan-June 2007, over Jan-June 2006. The education sector topped print advertising with 15 per cent share. Maruti Udyog emerged as the top player during this period, while Nokia saw the maximum leap from the 43rd place in Jan-June 2006 to the 10th place in Jan-June 2007. A ratio of 70:30 was used in national and local advertising.
“At Radio City, we do not chase hits like a new breaking song”
Rana Barua, National Head-Marketing, Radio City, explains that other channels call themselves 'Adult hit contemporary channels', while Radio City calls itself an 'AC' channel, that is, Adult Contemporary channel. In other words, City plays music that can connect with the first generation and need not necessarily be the latest hits. This is the big differentiator, he reasons.
Taking stock: Are clients aligned more to agency hands than to agencies?
It is becoming increasingly evident that when a key person moves out of an agency, the business he or she is handling follows the person. Is it an indication that a client’s allegiance to the person servicing the business is more than that to the agency? Experts share their views with exchange4media.
Cadbury introduces AFP reality based show ‘Bournvita Confidence Academy’ on Pogo
With the success of Bournvita Quiz Contest on Sony Television, Cadbury India is back with another new concept of Advertising Funded Programme (AFP) in the kids’ domain. The new format is based on a reality show called ‘Bournvita Confidence Academy’ and premiered on July 15 on Pogo.
International: Havas Media’s Media Contacts wins KLM account worldwide
Media Contacts, the interactive arm of Havas Media, which is the media unit of global communications group Havas, has won the KLM account worldwide, after a competitive pitch involving 14 agencies.
High expectations from the new, improved IPG in India
Interpublic Group’s (IPG) presence in India is stronger than ever before with the media conglomerate completely taking over its partners here – Lintas India and FCB Ulka. With a stronger footprint, IPG has planned initiatives which would hold it in a good stead to change the competitive dynamics of the media holding companies in India.
INX News gets programming head; more names added to INX Media
INX Media and INX News now have a total staff strength of over 100. Speaking more on this, Anthony Pettifer, Group Director, Brand, Strategy and Planning, INX Media, informed more on the roles of some of the recently made appointments, including Andew Barron, who comes in as Programming Head for INX News.
Enhance on a roll after a year of operations
Enhance, the OOH consultant from the Starcom MediaVest Group, has expanded its operations in the country over the past one year and has also been behind some clutter breaking activities. Kaushik Chakravorty shares with exchange4media how things have been shaping up at the agency.
STAR Ananda felicitates Shera Bengalis
STAR Ananda felicitated 10 eminent personalities from diverse fields for their achievements that made the Bengali community proud at a special ceremony, dubbed the STAR Ananda Shera Bangalis 2007, recently.
Bates David Enterprise Kolkata to handle creative duties for Bengal Shriram
Bengal Shriram, the real estate venture of the Rs 25,000 crore Bangalore-based Shriram Group, has assigned its creative duties to Bates David Enterprise Kolkata.
Naidunia to launch Jabalpur edition by August end
Naidunia, the Indore-based Hindi daily, is all set to make its presence felt in Jabalpur by August end. The edition is coming up with more pages and added features.
TG Angles Media to launch news channel Azad News by August
TG Angles Pvt Ltd, which is into real estate, infrastructure and IT, is foraying into media with its proposed news channel Azad News. Being launched by TG Angles Media, the channel is slated for launch by August this year.
Sanjeev Hajela, President, Primesite
“There has been a significant shift in consumers’ lifestyles, the explosion in mobility and suburban growth. This has led to the entire OOH media assuming a far greater importance. View this in the context of severe media fragmentation and the extremely short attention span of consumers, and you will appreciate how integrated OOH is becoming brand strategic in nature.”