Starting the day with an overview on the growing out-of-home industry, the morning session had the industry experts from the advertisers’ and media buyers’ side sharing their views on the space.
Children’s channel Nick has launched its website www.nickindia.com. The site will give children an opportunity to talk back to Nick and the chance to share talks about their world.
Euro RSCG Advertising has bagged the creative duties for Radio One, a joint venture between Mid-Day Multimedia and BBC. Euro won the business in a multi-agency pitch in which they made two rounds of presentations.
Sir Martin Sorell, CEO, WPP Worldwide, has been honoured with the first FICCI-IIFA Global Business Leadership Award held at Leeds, UK.
Samsung Electronics, which is the official worldwide partner in wireless communications equipment for the Beijing 2008 Olympic Games, has launched its campaign with three of its new, high-profile mobile phones designed especially for the grand sports event. The company has also announced the nomination of Olympic gymnastics champion Liu Xuan as Samsung’s Olympic ambassador for the Beijing 2008 Olympic Games.
Piyush Pandey has been elected as Vice-Chairman of Ogilvy & Mather Asia Pacific by the agency’s Regional Board. He will continue as Executive Chairman and National Creative Director of Ogilvy & Mather India.
The post-lunch session saw some major interactive action through the panel discussion and the lone presentation that highlighted the advancements of OOH outside India.
The All India Rubber Industries Association has appointed Hanmer & Partners to handle its public relations.