While there are shortcomings that the film industry has to combat, popular films like Munnabhai, Rang de Basanti, Don and Krrish have changed the experience of watching films in the recent times.
<b>Let the action begin!</b> - In the last two years, online marketing has seen a steep growth and seems to be gathering mass and momentum. Though a poor cousin of its more developed counterparts in the mature markets of West and South East Asia, online marketing in India is happening.
With Internet penetration increasing across the country, the Internet advertising is projected to reach Rs 9.5 billion by 2010 at a CAGR of 43 per cent from the present Rs 1.6 billion.
<b>FM Radio: Almost there</b><br> Over the years, Government officials and broadcasters have used the Frames platform to share their views and developments on this nascent industry. It can be recalled that one of the very crucial announcements affecting the FM radio industry – that of giving operators the option of migrating to a revenue-sharing model -- was made at Frames 2005 .
FICCI Frames has become an annual calendar event for media professionals. It is very important for an event like this to ensure it is able to increase its scale every year and attract participation from the best professionals in the industry.
According to the report, the technological advancements and policy initiatives taken by the Indian Government that are encouraging the inflow of investment, and initiatives by private media companies will prove to be the key drivers for the E&M industry.
In its eighth year, Frames, has once again put together some of the best E&M minds to discuss the way forward for the industry. In the last few years, Frames has been one platform where industry heavyweights and government officials have chosen to speak on some crucial industry trends and developments.
Bharti Retail has invited JWT, Leo Burnett, Lowe and FCB Ulka for a creative pitch. The account size is estimated to be round Rs 18-20 crore. JWT, Lowe, Leo Burnett have already given their first round of presentation.
Created by Ogilvy, Delhi, the campaign targets the airline’s primary markets of Delhi and Mumbai, with a mix of outdoors, newspapers and magazines for its award-winning Upper Class flight.
Online travel portal Travelocity has recently announced the launch of their India website – Travelocity.co.in. The site will allow travellers to make travel reservations, selection and booking of hotels and restaurants.
Rival news channels have also been airing shows using ‘Silly Point’ as the title. Sahara Samay Network ids not happy about this as ‘Silly Point’ is its flagship cricket show.
Leading Bengali daily Sangbad Pratidin will host Telly Samman Awards for the third consecutive year. The award involves the participation of all Bengali channels and production houses.
There was a 10 per cent rise in Print ad volumes of the Banking sector in 2006. A high 60 per cent share of the advertising was garnered by banking products and services. Corporate ads saw the maximum 132 per cent growth. Interestingly, PSU banks had a 60 per cent share of ad volumes of banking sector whereas private banks contributed 40 per cent. SBI was the top advertiser with 10 per cent share.
At a seminar on blogging organised by FMCC and exchange4media, experts from the industry discussed at length about the idea of a social community on the Internet and its impact on businesses today.
Narvijay Yadav has been appointed as Chief Operations Officer of the premier Corporate Newswire ‘InfoMailers.com’, that distributes Corporate & Business News items in English, Hindi & Punjabi.
Hemant Misra, Senior Vice-president, JWT Delhi, has quit. He is joining Publicis as Chief Operating Officer on April 1, 2007. At JWT he was heading the Pepsi and Hero Honda business. He had joined JWT in December 2005.
Despite being on a show launching spree lately, Sony Entertainment Television has gone the extra mile to make noise around its latest offering ‘Virruddh…’, that launches on March 26.
Rajesh Bhatia has joined Euro RSCG as National Creative Head for the Marketing Service Division in Delhi. He was earlier with Solutions Integrated. This division looks after the marketing functions provided by Euro RSCG to its clients.
This time, IRS 2007 Round 1 has seen a number of publications across languages fall in readership. South Indian regional language papers too have seen a setback. exchange4media takes a look at how Tamil, Telegu, Malayalam and Kannada have fared in the market.
The FICCI-PricewaterhouseCoopers report estimates that the Indian Entertainment and Media (E&M) industry is poised to grow at 18 per cent CAGR to reach Rs 1 trillion by 2011 from its current size of Rs 437 billion. The industry has been forecast to outperform the economic growth in each year till 2011.
In its eighth year, Frames kicks off today in Mumbai. The three-day event has once again put together some of the best E&M minds to discuss the way forward for the industry. In the last few years, Frames has been a platform where industry heavyweights and government officials have chosen to speak on crucial industry trends and developments.
The ICC World Cup has turned to be a cause of concern for the Indian media fraternity with India almost exiting from the series. Industry estimates on the commitments on the series range from Rs 450 crore to Rs 600 crore. The stakes make the future tricky and troublesome for the broadcasters and advertisers and caught in between the two are media agencies.
While the warm-up matches gave SET India some encouraging numbers, the first report card of the World Cup matches too had numbers that were good enough for MAX and SAB, and even for DD1 in the all-India target.