Anup Jalan, co-founder MOMS, has sold his 49 per cent stake in the agency to Madison Communications. Jalan now intends to fully concentrate on his venture in Dubai, Right Angle Media FZ LLC. Incidentally, Madison has also moved out of Right Angle Media.
Nokia has announced two mobile advertising services, Nokia Ad Service and Nokia Advertising Connector. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications.
Hindustan Lever Ltd (HLL) has firmed up plans to grow the coffee market outside the four southern States. The company has embarked upon a "consumer activation" programme that is being rolled out in Kolkata, Delhi, Mumbai, Ahmedabad, Pune and Nagpur.
In yet another move to expand in the digital space, Web18, TV18 Group’s Internet arm, has acquired a majority stake in BigTree Entertainment, which specialises in movie and entertainment ticketing.
Discovery Communications India and the Catholic Secular Forum have locked horns over a documentary, ‘The Lost Tomb of Jesus’, with the former sending a legal notice to the Forum following their erroneous reports to the press regarding the documentary.
The leading television news and current affairs channels of the country have come together to form the News Broadcasters Association. The vision of the Association is to create an environment in which news broadcasters can best serve audiences and contribute to the development and diversity of the country.
FICCI Frames 2007 has an exciting line-up for its Film Track section once again this year. With a strong focus on the art of filmmaking, the development of film production and marketing on a national and international level, the three-day event has several seminars lined up on a wide range of topics.
Rediff.com on March 7 announced unlimited storage space for their users in their mailbox. To promote this, the portal has also come out with a complete marketing campaign, including TVCs, print ads and virals.
Submission of entries for the 4th Mirchi Kaan Awards is on full swing with the entry deadline fast approaching on March 9. The agency that wins the Crystal Award this year will get to nominate two people for an all expenses paid trip to the Cannes Lions 2007.
DTH operator TataSky has complained to TDSAT that it cannot carry all channels of private broadcaster Zee-Turner as some of them were region specific and all subscribers were not interested in viewing the channel.
Hair removal cream brand Veet has launched its Indian website on the occasion of Women’s Day. It aims to reach its target audience of young women who are Internet savvy, on the lines of Hindustan Lever’s Sunsilk Gang of Girls, an all-girls virtual community.
Times Innovative Media Pvt Ltd, a wholly-owned subsidiary of Entertainment Network (India) Ltd, has bagged the advertisement rights for Mumbai’s Chhatrapati Shivaji International Airport. The contract was won at Rs 250 crore. The total revenue generation from this project would be in excess of Rs 350 crore.
Kamal Hingorani has been appointed Vice-President, Marketing and Planning, of SpiceJet. He will report to CEO Ajay Siddhant. Prior to this appointment, Hingorani was EVP at ITC Travel House.
aMap and Medialogic have entered into a strategic tie-up to set up an overnight television audience ratings panel in Pakistan. aMap runs the world’s largest overnight television ratings panel. Medialogic has been awarded the television audience measurement contract by Pakistan Advertising Society.
With the World Cup Cricket just a few days away, it’s not just the sports channels that are gearing up for the mega event. English news channels, too, have an array of offerings to keep their viewers glued to all their television screens.
Issues like TRPs, audience research, who’s watching have always been of importance to the television industry. In order to address these issues and delve deeper into the present system of assessing viewer ship patterns, the Centre for Media Studies organised a meet in the Capital on March 7.
An IMRB readership report gives Dainik Bhaskar much reason to cheer in the Punjab market. According to the study, the paper’s readership stands at 3.18 lakh in Jalandhar and Amritsar, giving it lead over competition.
As was seen in the past few years, this year, too, Indian professionals will play a crucial role in deciding some of the winners at the Cannes Lions 2007: International Advertising Festival. Five categories have a jury member from India this year.