While most brands are looking at some way or the other to associate themselves with the forthcoming ICC World Cup 2007, Reliance ADAG has withdrawn its sponsorship from SET MAX which holds the telecast rights for the Cup. However, the group is present on the property in spot buys.
What does your Starbucks smell like? Probably not fresh-roasted coffee, one of the many things that has the chain's boss worried his all-powerful brand is getting cold.
Xbox360 sales may soar over the next few months, but chances are Microsoft India won't be too pleased. The Indian market is being inundated with unofficially imported consoles and pirated games.
Compaq has created innovative brand integrations on KBC through its host Shah Rukh Khan. Compaq is now focussing on strengthening its ‘Kal Tumhara Hai’ consumer education programme through non-traditional platforms. HP India is also launching a special ad campaign, ‘Compaq Chowdhury’, with SRK
New Zealand-based Indian community website Ammas.com is releasing a beta version of its mobile technology in India this week. Mobile users anywhere in India will be able to SMS a question about anything from anywhere, and receive an answer within an hour.
Hindi GEC has left no stone unturned to celebrate Holi. There are various specials planned across channels.
Diligent Media’s Head, Sales and Marketing, Suresh Balakrishnan, has put in his papers. Balakrishnan has been with DNA ever since its launch and is in the handover process right now. He is yet to decide on his next destination.
Vyas Giannetti Creative has appointed Saumya Chattopadhyay as Planning Director. Chattopadhyay was formerly with Euro RSCG Mumbai, O&M Mumbai as well as Saatchi’s, London for a brief period.
Saffola Gold’s latest television commercial has been pronounced the best Indian TV commercial in January 2007 in a survey conducted by Synovate Research and TV-Ad-Indx.
The two-month-long ban which was imposed on AXN following the telecast of the programme ‘World’s Sexiest Advertisements’ has been lifted 15 days ahead of the deadline imposed by the I&B Ministry.
Narendra Tripathi has quit Radio Mantra to return to NDTV Media as VP. The others coming on board are Kavita Khurana of STAR, Choodamani Parameshwar of GroupM and Shivaraman Iyer.
The government will set mandates for the encryption of DD’s terrestrial signals during the ICC World Cup matches. This will address the concerns of private broadcasters that sharing of live sporting events with DD leads to piracy.
FICCI Frames 2007 will be held from March 26 to March 28. The global convention will bring various aspects of television under the scanner this year, with special focus on content. exchange4media takes a look at all that’s planned on the television front this year.
Lintas Media Group has appointed Yogesh Shendye as VP and Head of Intellect. Shendye replaces Julius Augustine. Another appointment is of Anil Gulrajani, who comes in as Business Director for Initiative Mumbai.