Diligent Media’s Head, Sales and Marketing, Suresh Balakrishnan, has put in his papers. Balakrishnan has been with DNA ever since its launch and is in the handover process right now.
The kids’ readership space is set to become interesting with Gotham Comics deciding to relaunch in a new avatar.
Google is desperately trying to wedge itself into the $65 billion U.S. TV-ad-sales market. Those close to some of the talks the search giant has had with TV executives said Google's first priority is to persuade broadcast networks to let it sell their 30-second spots. To that end Google has had talks with the broadcast networks, cable programmers and several cable operators, including Comcast and Cablevision.
Pepsi has announced the launch of its new cola variant for the Cricket World Cup – Pepsi Gold. The brand continues to employ its all-round marketing activities and is using this opportunity for creating a brand association with cricket.
Discovery Channel presents a new series on the concept of videogames called ‘I, Videogame’, which will explore the gaming culture.
Midday Multimedia’s movie ‘Black Friday’ has some big names from the Indian media industry that associated with the movie.
The Abby Awards have tied in a host of sponsors for 2007. These include Times Now, Radio Mirchi and Indiatimes.com.
Prasar Bharati’s DTH service DD Direct Plus is planning to launch value-added services like movie and game show channels to make the service available to 4 million subscribers by May this year. It is also mulling waiver of the carriage fee of Rs 1 crore per broadcaster for hosting their channels on Direct Plus.
TNS Media Intelligence, specialising in strategic advertising information, has acquired Cymfony, a US-based market influence analytics company. The new entity will be known as TNS Media Intelligence/Cymfony. Cymfony is one of the innovators in combining traditional and social media research and analysis.
Broadcast tribunal TDSAT has rejected an appeal by Set Discovery and ESPN Star Sports against TRAI’s order fixing Rs 5 as the price per channel offered under CAS. It also directed them to pay Rs 50,000 each to TRAI as cost of litigation.
Following a multi-agency pitch, Media Direction, the specialist media services arm of RK Swamy BBDO, has been appointed as AOR by Siemens Ltd. Initiative is the incumbent. The size of the business is estimated to be over Rs12 crore.
Capturing the spirit of cricket and the passion for the game in India, Nike has launched a campaign ‘Nike Mean Streets’. JWT Bangalore has created the campaign that attempts to showcase the guts in the game of cricket. Agnello Dias is the creative brains behind this campaign.
Sony Entertainment Television has offered to buy 26 per cent of Nimbus Communications’ Neo Sports for Rs 315 crore. SET’s cricket properties will be exhausted after the ICC World Cup that begins next month, while Nimbus has the rights to telecast all international cricket played in India till 2010.
Friends 91.9 FM, the FM channel from the ABP Group, has gone on air from today, February 28, morning. The channel will follow an adult contemporary format focusing on friendship and promises to break through the FM clutter.
Following a multi-agency pitch, Lowe Bangalore has bagged the advertising duties for real estate company RMZ Corp. The size of the business is estimated to be in the vicinity of Rs 6 crore. Lintas Media Group will handle the media duties.
Neo Sports has chalked out its pan-Asia rollout. This includes markets like the Middle East, Bangladesh, Hong Kong, New Zealand, Sri Lanka and Nepal. Shortly, Neo Sports will also commence broadcasting in Malaysia and Singapore.
BEI Confluence, Kolkata, has bagged the AOR for homoeopathy chain Health & Glow following a pitch. Mudra Kolkata handles the company’s creative duties.