Following a multi-agency pitch, Media Direction, the specialist media services arm of RK Swamy BBDO, has been appointed as AOR by Siemens Ltd. Initiative is the incumbent. The size of the business is estimated to be over Rs12 crore.
Ad agencies are failing miserably to deliver what clients want -- never mind that most marketers can't measure what they're getting from their shops anyway. The findings of a just-released Forrester Research survey are bleak for ad agencies.
This summer, HLL expects its deo portfolio to register a growth rate of 30 per cent on the back of its category-building brand - Rexona. The market leader in deos has seen the present shares of Rexona languish at 9 per cent value share, while Axe, its male grooming brand, has been reigning at healthy shares of 33 per cent, according to AC Nielsen.
Are carbonated soft drinks (CSDs) the new tobacco? Victim of its own success, Coca-Cola, the world's largest CSD maker, is distancing from its core fizzy image not just in the US but also in India.
HBO has a handful in March 2007, with big title premieres in store and a movie line up featuring some of the famous superheroes.
Zapak and Domino’s have partnered for a joint promotion, wherein Zapak is providing gaming CDs to customers of the fast food chain. With an estimated promotional budget of Rs 35 lakh, the players are planning to promote it via Internet, mobile and radio along with in-store banners.
As the ICC World Cup coming closer, excitement in the cyberspace has just got bigger with Indya.com poised to capture the highs and lows of this mega event online.
DHL has launched a regional brand campaign ‘All the Way’, to communicate its leadership position in the Asia-Pacific market.
According to ACNielsen’s latest Consumer Confidence Index (CCI) survey, Indians are riding high on consumer confidence, and lead the CCI for the fourth time in a row. The least optimistic markets are mostly from Europe, although South Koreans remain at the bottom of the list.
Radio One has announced their plans for the upcoming Cricket World Cup. Leveraging its BBC relation, the station has lined up various cricket based shows and on-ground activities during the event.
Puma Sports India, the domestic subsidiary of the German sports lifestyle major Puma, as has signed on cricketer Sourav Ganguly as its brand ambassador.
Within six months of beginning its operations in Lucknow and Chandigarh, the specialist retail-advertising Noshe Oceanic, which has a forte of handling retail clients, is now eyeing other markets as well.
Leading Hindi daily Punjab Kesari is getting ready to mark its foray into the Haryana hinterland by launching a Hisar edition next month.
Sampark PR has recently won a host of new accounts from Delhi that includes Perfetti, Moser Baer, British Gas, Era Constructions and Escorts Tractors account CrewBos.
Asianet Communications, which operates a bouquet of channels such as Jewel Box, Medley and Asianet Cable Vision, is all set to launch a Kannada entertainment channel. Sam Sundar has been roped in as COO.
Anup Jain has joined Yum! Restaurants as Director-Marketing for fast food chain Pizza Hut. He will report to CMO Arvind Mediratta.
Rajesh Mathew has joined Contract Chennai as Vice-president and Branch Manager. He replaces Bimal Nair who recently quit Contract and joined as EVP, Rediffusion DY&R, Mumbai. In his last assignment, he was heading the Chennai operations of Rediffusion DY&R and Wunderman.
With the announcement of the new venture, ‘Bindass’, UTV has invited four agencies for a creative pitch: O&M, Lowe, VGC and McCann Erickson.
Advertising and communications institute Futuristix Media Communications Center (FMCC) is organising a day-long seminar titled Human Capital Forum in the Capital on Friday, March 2.