Amid all the commotion over GoogTube this week, Google has quietly made a move to challenge another tech giant's territory by bundling its free word-processing and spreadsheet services.
FMCG major Marico Industries is learnt to have put its edible oil brand, Sweekar, on the block. Sources say Marico's move to divest the Rs 100-crore Sweekar brand is part of its strategy to move out of low-margin commoditised businesses and focus on value-added categories.
Woolmark Company, the world's leading wool textile organisation, plans to weave a branding campaign to woo Indian consumers and create awareness about the fibre.
Now parents could probably get their kids to eat their veggies without much fuss, thanks to Safal and the ‘Power Puff Girls’. Safal and Cartoon Network have tied up for special on-pack promotions involving these popular cartoon characters as well as offering ‘Power Puff Girls Crime Buster’ toys free on the purchase of Safal juices.
Prerna Gupta, a 24-year old alumnus of Stanford University, recently quit her job at a venture capital firm in Silicon Valley to start Yaari.com – a new social networking site that claims to be ‘created by Indian youth, for Indian youth’. The founder hopes to attract one million users in the first year of its operation.
Shoppers’ Stop has joined hands with Flash Media for installing and managing IMedia (Dynamic Digital Signage) in all its stores across the country. IMedia is usually installed at focal points in the stores will play audio-visual commercials at peak shopping hours for maximum coverage.
Sony Entertainment Television has appointed Aseem Kapoor as Senior VP, Marketing, for its flagship channel Sony TV. Kapoor is replacing Nina Jaipuria, who recently joined Nick as GM and VP. He will be reporting to Albert Almeida, who has recently taken over as Business Head of the channel.
Zee TV’s popular show, ‘Jeena Isi Ka Naam Hai’, will be back in its new avatar from October 14. The show will be aired between 9 pm and 10 pm every Saturday and will be hosted by Roshan Abbas this time. Veteran actor Farooq Sheikh was the anchor in the earlier season.
‘Sa Re Ga Ma Pa – Marathi’ opened with TVR of 4.5 in Mumbai and Maharashtra market. The channel attributes these ratings to a right blend of talented participants, innovative content and quality judges.
The South market has been buzzing with FM activity in the past one month with several groups announcing the launch of their FM stations in various markets. The latest to join the fray is Asianet Communications Ltd, which will be launching its FM stations in Thrissur and Kannur by February 2007.
ForbesTraveler.com, the luxury travel site launched by media company Forbes, has signed up Mediascope Publicitas for sales and marketing of their site. This is the third online business from Forbes and is particularly designed to help travellers choose their holiday destinations. Mediascope Publicitas has the exclusive rights to all Forbes brands in India.
Beginning Sunday, October 15, the ICC Champions tournament will be available to more viewers across India thanks to the Live telecast on DD and broadcast on All India Radio.
Entertainment buffs are in for more fun. IPTV or internet protocol TV is finally here. State-owned MTNL is all set to launch IPTV on Saturday, signalling the start of a race for alternate revenue streams for telecom companies.
The four-day Mobile Asia 2006 got underway in the Capital on October 13, 2006 amid much fanfare and showcasing the latest digital technologies across mobile networks and applications, network infrastructure and communications.
Obeying the TRAI deadline to declare pricing of pay channels for CAS areas within the maximum retail price of Rs 5, most of the broadcasters have submitted their price structure to the telecom regulator. Not surprisingly, all the channels – from news to sports – have priced their channels at the MRP ceiling of Rs 5.
<p align=justify>In a big agency there is enough bad work floating, so you just squeeze a good work and manage the cost. Chances are that you will win an award for the fake one and it will help one move up in career. But the difficult part is to create something that might not merit an award but benefit the client and the consumer. You can do some bizarre packaging with some dew drop and the brand name thrown in some corner and win an award because it will look unusual from a jury's point of view, but not from client's point of view.