The Playbook was unveiled at the ‘Building Brands Summit’ in Gurugram. More than 60 leading brands attended the event
The outdoor installation for Hair & Care Fruit Oils sensed when trains would arrive at the station, and showed the brand ambassador Shraddha Kapoor’s hair blowing as if windswept by the moving train
The campaign video has already crossed 700,000 views and has reached out to over 4 million people
The thriller Aame Katha opened with a rating of 4.1 GRPs and has recorded an average 3.7 GRPs in its fourth week of going on air
Prior to this, Sharma was with Havas Medias Arena division
Cine lovers can enter the #TicketToHollywood contest after the 9 pm movie and win exciting prizes, including a grand prize trip to Hollywood
Nazeeb Arif, Executive Vice President & Chief Corporate Communications, ITC Limited, shares the story of his journey, FY 2018-19 for ITC and the future of communication.
The channel has formed an association with singer Gurdas Mann
Flipkart confirms Vasudev's resignation after a five-year stint with the company
The digital singing talent hunt hosted by Radio Mirchi has Smule as the title sponsor
These two programmes offer unique strategies and approach to structure the job search and interview process to get desired results
Sharda has over 15 years of media experience and has advised various clients including Rajasthan Tourism, Maruti, Bureau of Indian Standards, Ministry of Consumer Affairs and the European Union
Moitra who recently moved the Supreme Court against the amended Citizenship Act tweeted about the development
The video launched as part of the campaign, featuring popular creators, has got nearly 37 million views in three days
One Impression will also collaborate with creators so they can grow within the Pinterest ecosystem
The Avvatar Sports Nutrition account will be handled by ecommencify, the agency’s eCommerce division
Prior to her work with Fox Star Studios, Kapur was Senior Vice President of Marketing with UTV Motion Pictures
Socxo will help Moolya promote its core values through dedicated advocates of its brand to enhance its organic reach in the market
The series has been planned in association with Aviva Life Insurance and Aditya Birla Capital
The three new series produced by Tipping Point will range across thriller, romance and drama
Bulchandani will continue to manage her responsibilities as McCann New York President
Lim's exit is the latest in a series of high profile departures from DAN APAC this year following a business restructure
Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?
Rachana Lokhande, Co-CEO, Kinetic India provides insights about the OOH industry's trends and challenges
Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product
By re-introducing the CMO's role, Coca-Cola has also called for restructuring and splitting of duties among teams
This is a 6-fold increase in marketing expenses for the food delivery platform when compared to last year's Rs 130 crore
Guest Column: Sonali Malaviya, VP, Client Partner, India at Essence, says although 2019 has seen twists and turns in the media & marketing industry, economic activity is likely to pick up in 2020
We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year
Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city
According to Todd Rowe, Global MD, Google Customer Solutions, India is one of the most important markets for Google globally due to high Internet penetration and growing digital ad spends