Actors Vidyut Jamwal and Bhumi Pednekar join the campaign through a digital video encouraging people to make a healthy start and participate in the movement
Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies
Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector
While cuts in a-la-carte channel prices may lead to increase in viewers and thus subscription revenue, it remains to be seen if this will translate to substantial gains, say experts