Launches Matrubharti Vishesh, a premium content section in the Matrubharti app and website for streaming of regional theatrical plays, short films, OpenMics and literature festivals
Indian soap operas and sports programmes among the least watched genres with its consumption on Amazon Prime being slightly higher than on Netflix, says Redseer Consulting report
Echo Dot and Fire TV Stick with Alexa Voice Remote were among the top-selling deals in India, with Fire TV Stick being the top-selling deal across all categories this Prime Day
The network's English cluster channels AXN and Sony PIX will air Oscar-winning film ‘First Man,’ and Sony BBC Earth will showcase ‘8 days to the Moon’ on July 20
Analysts say roping in Indian actors helps foreign production houses expand reach of their films, as in the case of Shah Rukh Khan & his son doing voiceovers for ‘The Lion King - Rise of the King’
As the #faceappchallenge took over Twitter and Instagram, we spoke to industry experts to decode how brands and marketers are making the most of such social media phenomenon
Sunay Bhasin, Chief Marketing Officer, MTR Foods, on their recently-launched products, seed funding initiatives and strategies to focus on local market demands
As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts