Date-wise News

The independent digital agency will now be known as Saatchi & Saatchi Propagate

e4m Desk Jul 15, 2019 7:56 PM

The company’s digital and ancillary business has been reported to have generated $123.1 million in revenue

e4m Desk Jul 15, 2019 7:49 PM

Ajwani joined News18 India as Deputy Managing Editor in 2016

e4m Desk Jul 15, 2019 7:07 PM

This format will have all teams play equal number of matches at mid-season

e4m Desk Jul 15, 2019 6:45 PM

Ugam will join Merkle, a data-driven marketing agency, part of the Dentsu Aegis Network

e4m Desk Jul 15, 2019 6:31 PM

For MG and Liverpool fans in India, the partnership will enable VIP access to the Club’s training sessions, autographed merchandise, match viewing experiences, and more

e4m Desk Jul 15, 2019 6:02 PM

After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon

e4m Desk Jul 15, 2019 5:37 PM

Prior to this, Shah was COO & Chief Digital Officer, Lyca Digital

e4m Desk Jul 15, 2019 4:59 PM

On July 5, Aaj Tak scored 3698000 gross impressions between 11am and 2pm in Mega Cities market, as per BARC data

e4m Desk Jul 15, 2019 4:52 PM

Prior to this, Bhattacharya was with Hathway as General Manager - Ad Sales & Strategy

e4m Desk Jul 15, 2019 4:23 PM

Bahl is based out of Mumbai and has previously worked with JWT, Madison Outdoor, Percept OOH, among others

e4m Desk Jul 15, 2019 3:59 PM

Talati has previously worked with ABN Amro Bank, Contract Advertising, DDB Mudra Group, BBH and The Economic Times

e4m Desk Jul 15, 2019 3:34 PM

Prior to this, Shaikh was Client Director - Indonesia/ South East Asia at Essence

e4m Desk Jul 15, 2019 3:26 PM

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

e4m Desk Jul 15, 2019 3:13 PM

VYRL Originals 'Woh Baarishein' crosses over 22 million views in just 2 weeks

e4m Desk Jul 15, 2019 3:13 PM

Prior to Hotstar, Kutub was Director - Advertising Sales at Dailyhunt

e4m Desk Jul 15, 2019 2:50 PM

The in-app campaign #Skills4All, which has garnered over 217.7 million views on TikTok, supports NSDC’s vision to promote skill development among Indian youth

e4m Desk Jul 15, 2019 2:44 PM

The mandate will be handled by the agency’s recently set up digital division, Dentsu Impact Digital

e4m Desk Jul 15, 2019 2:37 PM

The FCB Ulka campaign, featuring Nargis Fakhri, will be soon seen across all digital platforms

e4m Desk Jul 15, 2019 2:28 PM

Apparao joined Amazon in 2015 as General Manager before being elevated as Director in 2018

e4m Desk Jul 15, 2019 2:21 PM

As per a media report, John Steedman, acting CEO of WPP Aus, recently said it was time for Sorrell to stop talking about WPP. He said this in response to Sorrell’s comment on WPP during Cannes Lions

e4m Desk Jul 15, 2019 2:17 PM

Jersey will be premiered on Zee Telugu and Zee Telugu HD at 5:30 PM on 21st July 2019

e4m Desk Jul 15, 2019 1:52 PM

The account has been won following a multi-agency pitch

e4m Desk Jul 15, 2019 1:17 PM

Staring July 15, the new property features The Sinner and The Young Pope in a back-to-back weekly binge 12PM onwards

e4m Desk Jul 15, 2019 1:15 PM

MTV’s film highlights the issue of family pressure on children which can lead to tragic consequences including depression and suicide

e4m Desk Jul 15, 2019 12:42 PM

Several brands also participated in the reader connect event

e4m Desk Jul 15, 2019 12:35 PM

The channel will adopt a new Animal Planet mark incorporating a fresh and distinctive image of a leaping elephant

e4m Desk Jul 15, 2019 12:08 PM

The plunge is because consumers are reeling under high cost of living and feeling strapped for funds for daily spends and investments, also due to the dismal performance of the economy

e4m Desk Jul 15, 2019 11:41 AM

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan Jul 15, 2019 8:30 AM

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh Jul 15, 2019 8:24 AM

Sanjay Gupta, CEO of Jagran Group, on the successful IRS results and their strategy going forward

Anjali Thakur Jul 15, 2019 8:20 AM

Gianchandani speaks on the need to go local, their continuing focus on independent foreign language films and how they don’t see OTT as a threat to their business

Shikha Paliwal Jul 15, 2019 8:20 AM

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma Jul 15, 2019 8:12 AM

Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable

Tasmayee Laha Roy Jul 15, 2019 7:46 AM