Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’.
The under pressure internet company posted Q1 revenue of $1.09 billion as opposed to $1.23 billion for the same period last year.
As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.
Rahul was last serving as Discovery Networks Asia Pacific’s Executive VP and General Manager for South Asia. He will take on his new role starting June 1, 2016 onwards
Prior to Netflix, Zameczkowski was running the international operations of Victorious, a Kleiner Perkins-backed startup in the mobile video space with a focus on building new business and international partnerships for the US-based digital company
The win adds significant weight to Lodestar UM's client portfolio, which includes marquee clients such as J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul, Tata, Wipro etc
Sukhwinder Singh, Keerthi Sagathia and Karthik have lend their voices to the anthem which captivates and binds every citizen
Star, which holds the digital broadcast rights for VIVO IPL 2016 through Starsports.com and Hotstar, is looking to charge between Rs 5.5 crore to Rs 8.5 crore for sponsorship rights
Star, which holds the digital broadcast rights for VIVO IPL 2016 through Starsports.com and Hotstar, is looking to charge between Rs 5.5 crore to Rs 8.5 crore for sponsorship rights
Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns
Sigrid Kirk has been appointed to a new role as Vice President of Outbrain’s Engage product across Asia Pacific
LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys
Shot in a 15 minute format, this 13-episode weekly series is a coming-of-age story of small-town girl who is pursuing her career in the fashion industry in Mumbai. The primary sponsors of the series include brands like Castrol (title sponsor) and eBay India
The ad conceptualised by Ogilvy & Mather takes a witty and humourous approach to highlight how this new product is the perfect solution to fix dampness, cracks and water leakages
E-commerce majors; Flipkart, Snapdeal and Amazon are betting big on the auto category with Flipkart witnessing a 600 per cent growth in online auto sales
With the initial stage of campaigning, all the parties are finalising their plans with a maximum number of eyeballs to target. All the leading parties will go full steam from the end of this month which will see a handsome rise in the ad market too
Amazon’s B2B platform has tied up with Patanjali Ayurved to become the wholesaler of its products in Bengaluru and Mangaluru