Sudip Ghose, VP (Marketing) at VIP Industries, spoke to use about the importance of having the right content strategy while targeting vernacular language speakers
According to latest reports, Veteran journalist Prabhu Chawla, currently Editorial Director of The New Indian Express and The Sunday Standard, and CEO of Eventxpress Management Services is all set to launch his new Hindi channel
Soumen Ray takes over as Chief Financial Officer
Star Plus held on to its top spot. Colors remained at No.2 followed by Zee TV at No.3. Zee Anmol stood No.4 like the week before. Sony Pal climbed a step up to the fifth spot. At No.6 stood Star Utsav, the channel gained both in terms of rankings and ratings as it moved up from the ninth spot in week 13
ETV News Network, which manages TV18’s regional news business, is launching three news channels today- News18 Tamil Nadu, News18 Kerala and News18 Assam/North East
Sinha has over 17 years of experience across McCann and Bates, before he made the switch to Grey to head their planning function for the region in 2012
She was working with the group for the last four years and will be replaced by Anil Singh from the India Today Group
Lodestar UM is the incumbent agency on the account
From front page advertisements, television commercials, poster wars and digital films, the ad campaign by various political parties in West Bengal and Assam has shot up and the credit goes to West Bengal Assembly polls
Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content ...
The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move the country towards a more cashless model. It has been developed by the National Payment Corporation of India (NPCI) and is expected to change the face of mobile banking
nexGTv COO Abhesh Verma is making headlines with his expansion strategy. The Gurgaon-based COO is already going international in 140 countries with nexGTV, Digivive’s flagship mobile TV app., targeting the expat Indian community
Amazon Kindle has introduced their new campaign titled ‘Because Reading Should never stop’. The campaign highlights how reading can be a non-stop affair with Amazon Kindle by one’s side
According to the data collected by Zapr, the show reached out to 46 million viewers and the average time spent by a viewer was 11.9 minutes
According to the data collected by Zapr, the show reached out to 46 million viewers and the average time spent by a viewer was 11.9 minutes