Samarpita Banerjee
guestcolumn@exchange4media.com
@Samarpita Banerjee
Authors
Our aim is to protect the dreams and aspirations of our consumers: Abhishek Gupta
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are experimenting with Voice, studying Indian accents & looking at integrated solutions for the customer
Humour has and will continue to be integral for us: Vivek Sharma, Pidilite Industries
Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant
Liqvd Asia selected agency on record for all five GBTL brands
The agency will handle Donear, Grado, Graviera, D’cot and NXG
Onida ropes in Pratyush Chinmoy as Assistant General Manager - Marketing
Chinmoy, prior to Onida, has led Asian Paints' brand management team and Reliance Industries' marketing team (product management).
Continuous consumer engagement has helped us differentiate ourselves: Head, Friends FM
Jimmy Tangree of Kolkata-based Friends FM tells us how the radio station is riding high with projected margins of about 20 per cent in FY 17-18
Legrand ups its content marketing game, takes web series route to woo customers
Legrand India, along with digital agency Liqvd Asia is launching a web series, The Good Vibes. The show will stream on SonyLiv and YouTube starting today
We might roll out subscription-based models for digital in 2 years: DD Purkayastha, ABP
Managing Director & CEO, ABP Pvt Ltd. says that language print is doing pretty as hinterlands are growing and advertisers are spending money in these markets.
Relevant, easy and distinctive consumer experiences is key to success: APAC MD, Yum Brands (watch the video)
Vipul Chawla was speaking on the topic ‘Marketing in an era of disruption’ at exchange4media Group’s TechManch, held in Mumbai
'Isspecial’ Brooke Bond Red Label 6-Pack Band 2.0 promises to tug at heartstrings
Breakthrough campaign that won acclaim and awards with dancing transgenders, features six talented specially-abled teenagers in six videos in second edition, named ‘Isspecial band’
Indian market has massive potential: Global CEO, Kinetic Worldwide
Marc-Antoine de Roys, Global CEO, Kinetic Worldwide talks about the efforts the agency is putting towards integrating mobile with out-of-home (OOH), to make the medium more accountable and the overall scope of growth for the medium in the near future
Fragmented OOH industry finally gets SOP; implementation to begin soon
The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standard operating procedures (SOP) for stakeholders of the OOH industry, to bring in some order in business processes
Posterscope launches rateOOHmeter
The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.
Innovations and coming up with new product ideas is the way to drive growth: Sachin Dingankar, Zydus Wellness Group
Sachin Dingankar, Head of Marketing, Zydus Wellness Group tells us why their products are market leaders in their respective categories
Healthy democracies need an honest, robust media: Arianna Huffington
Arianna Huffington has brought her latest venture, Thrive Global, to India in partnership with Times Bridge. Huffington speaks to us about why the corporate world needs to seriously address the issue of burnout, her learnings from HuffPost and shares a few words of wisdom for marketers
Yatra embarks on a new journey
As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site one needs for everything related to travel
Cannes Lions 2017: BBDO India and Leo Burnett strike Gold in Creative Effectiveness; two Silvers for BBDO India and O&M add to tally
The award-winning campaigns were Ariel Share the Load, Bajaj V, Dads #ShareTheLoad and Beauty Tips by Reshma
Our focus is on increasing digital visitors by 50%: Girish Agarwal, Dainik Bhaskar
Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content ...
T20 cricket is like Maggi & test cricket is food your mother cooks: Arjuna Ranatunga @Goafest2016
Day 2 at Goafest opened with the knowledge seminar that included discussion between consulting editor, TV Today Network, Rajdeep Sardesai and former Sri Lankan cricket team captain and Minister of Ports & Shipping for the country, Arjuna Ranatunga