Date-wise News
Eggfirst appoints Kaanchan Shah as Client Services Director
Ashutosh Negi joins Magnon eg+ as Executive Creative Director
Cannes 2015: BBDO shortlisted for Glass Lion, McCann for Design Lion
Lenovo teases Twitterati and weaves mystery with 'The Killer Is Coming Soon'
ParentCircle ropes in Leo Burnett, MSLGroup, Edelman Digital
Cannes 2015: We cried while judging the Glass Lion entries: Tista Sen
HT Media appoints Vikram Singh Mehta as Additional Director
BCCI issues tender for Title Sponsorship of 2015-19 cricket season
The rights on offer include sponsor branding of the relevant series with the title sponsor logo, official designation as the “Title Sponsor” of the relevant International or Domestic Series, visibility at the stadium during both international & domestic matches, broadcast sponsorship rights, and a host of other rights
Domestic investors buy into Indian economic growth story
Cannes 2015: PR presents case boards while advertising presents trailers of movies: Paresh Chaudhry
“Packaging and presentation makes the difference in the end. A good PR work could get lost if not presented well. That's why advertising agencies walk away with the metals. We present case boards while advertising presents trailers of movies. If a PR agency & client believe in their work, then I suggest you go all out and hire an advertising agency to make this trailer,” says Madison PR CEO Paresh Chaudhry who is on PR Jury
Cannes 2015: Some tips from inside the Jury Room at Cannes
"The case film is very crucial but it does not need to be exaggerated. The jury is very smart. They have seen things, they know the numbers, they know what's generally possible and what's not. So if there are results that appear to be highly overblown, and one can see through such cases, it may hurt your case," says Social Wavelength Joint-CEO, Sanjay Mehta, who was on Mobile Jury