Date-wise News

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

e4m Desk Oct 9, 2014 7:25 PM

I&B Minister Prakash Javadekar insisted that the process of digitisation should give options to consumers, affordable rates and include Indian set top boxes in the equation

Abid Hasan Oct 9, 2014 7:03 PM

Yahoo confirmed that it is downsizing its product development team in Bangalore. Media reports suggest that nearly 300-400 might be affected in this latest round of lay-offs

e4m Desk Oct 9, 2014 5:17 PM

The campaign aims to make roads safer and reduce the number of preventable accidents by encouraging citizens, specially the youth of India, to be more responsible behind the wheel

e4m Desk Oct 9, 2014 5:14 PM

Shukla replaces Vinod Kapri who recently resigned from the position

Abid Hasan Oct 9, 2014 4:42 PM

The agency was selected after a multi-agency pitch. The mandate covers media planning & buying as well as digital duties

e4m Desk Oct 9, 2014 3:58 PM

The GOQii Life service is an offering that combines an advanced fitness tracker, a mobile app and a personal coaching service for fitness enthusiasts

e4m Desk Oct 9, 2014 3:28 PM

To promote the premiere of Entertainment, Zee Cinema gives Lever’s fans an opportunity to showcase their comic timing to the actor on Twitter

e4m Desk Oct 9, 2014 3:22 PM

Global Advertisers has been chosen as the official outdoor partner by the Maharashtra Chamber of Housing Industry (MCHI) for its Property 2014 exhibition

e4m Desk Oct 9, 2014 3:09 PM

At the 24-day carnival, customers can avail of a range of valuable offers, exciting benefits and assured gifts

e4m Desk Oct 9, 2014 2:53 PM

Oh!K will have first pick of MBC content, including first-runs and exclusives soon after their initial transmission debut in Korea, with some shows airing within a week

e4m Desk Oct 9, 2014 2:39 PM

The Muthoot Group now becomes the Official Referee and Fair Play Awards Sponsor at the Hero Indian Super League

e4m Desk Oct 9, 2014 2:22 PM

Prior to joining Avian Media, Girish was EMEA Client Development Director at Waggener Edstrom

e4m Desk Oct 9, 2014 2:14 PM

The account was previously handled by JWT; the win comes after a multi-agency pitch

e4m Desk Oct 9, 2014 1:31 PM

Kenstar ties up with Flipkart to launch Oxy Fryer. Targets to sell 1 lakh units in the first phase

e4m Desk Oct 9, 2014 12:50 PM

Political parties spend heavily on TV campaigns in the run up to the Maharashtra Assembly elections, with the BJP leading the pack

Collin Furtado Oct 9, 2014 9:04 AM

With 5000-plus aggregation in India, the media discovery platform is now looking at marking its presence internationally, says Samir Chaudhary, CEO, The Media Ant

Deepa Balasubramanian Oct 9, 2014 8:07 AM

Bengaluru wakes up to a 4000 square feet spectacle in the highest traffic zone

e4m Desk Oct 9, 2014 8:01 AM

Unprecedented ad spend, aggressive discounts by e-commerce giants leads to government scrutiny; several brands issue cautionary notes to consumers as demand for a regulatory authority gathers steam

Abhinn Shreshtha Oct 9, 2014 7:59 AM

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Ankur Singh Oct 9, 2014 7:57 AM

The new TVC featuring Virat Kohli and Vijay Raaz celebrates Generation Y's ability to thrive under pressure, with a wink

Ankur Singh Oct 9, 2014 7:52 AM

Conventional OOH coupled with smart use of digital and mobile can enhance brand experience, says Harjeet Singh Chhabra, Chief Marketing Officer, Adlabs Entertainment Limited

Abhinn Shreshtha Oct 9, 2014 7:49 AM