Date-wise News
Facebook reports 67% jump in ad revenues for Q2 at $2.68 billion
MIB holds talks with MSOs to iron out various issues
STAR's Sameer Seth joins Network18 as Head, News18
#FutureProof: Was the Katju blog hijacked?
We are not in competition with Star, Zee or any other channel: Priyanka Datta
Rising trend of e-commerce players selling smartphones: David to brick & mortar Goliath?
Seagull Advertising appoints Zahid Gawandi as COO
Vserv.mobi appoints Anurag Patnaik as Senior Vice President, Product
Week 29 Ratings: Life OK returns to No. 3; ZEE’s Zindagi records 29 TVMs
Regional print innovates to stay relevant in the evolving digital landscape
John Kerr, Managing Director, Zeno Asia
Social media is dependent upon social networks, and those networks are made up of people who are uniquely attuned to the other people in their social networks. We intentionally look at the Facebook activity feed, and we follow people on Twitter who give us the sort of information we want. Here, social surveys play a key role in understanding what your consumers like and do not like. Unfortunately, many brands do not care for these surveys, and are content with just building a fan base or follower base.