Delhi no longer in the creative hinterland
Delhi is a fertile playing ground, with a lot of juicy brands that have helped the city in becoming the new creative destination
Date-wise News
TRAI notice on ad cap has broadcasters up in arms
Broadcasters are challenging TRAI’s authority in issuing such a diktat on ad caps and allege that the regulatory body is overreaching itself
Guest Column: There is nothing called digital media
“By referencing changes around us as social, digital or new-age media, we limit the perspective & reach of our ideas,” says Arnab Mitra of LIQVD ASIA
FMCG, Retail, BFSI to boost ad spends in 2013
Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013
FMCG, Retail, BFSI to boost ad spends in 2013
Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013
Dentsu Creative Impact bags creative duties of Max Healthcare
The business was awarded to Dentsu Creative Impact post a multi-agency pitch. The agency’s Delhi office will drive the account
Dentsu Creative Impact bags creative duties of Max Healthcare
The business was awarded to Dentsu Creative Impact post a multi-agency pitch. The agency’s Delhi office will drive the account
Vodafone, Nokia, Flipkart top Nielsen India Consumer Rankings
WhatsApp is the most engaging mobile app, Flipkart is top e-tailing site, Nokia is preferred brand of mobile handsets, Vodafone is top mobile operator
BC Web Wise wins the Best Social Media Agency Award
The Award is in recognition of the work done by the agency for clients such as Hero MotoCorp, Fevikwik, Sunsilk, Complan, Project Nanhi Kali and more
Atit Mehta to head Media, South Asia at HUL
Mehta is currently Country Media Manager at HUL. He takes over from C Abhiroop, who assumes a new role as Category Director
Metigon beefs up team with three senior hires
Bakul Gala joins as Director, Aarif Malik takes over as COO, while Sandeep Sarkar has been appointed as Group Account Director
NGC to enter the quiz show space with Indian Quiz League
Nat Geo will challenge individuals to showcase their intelligence not only against their contenders, but also the collective nation
TV will continue to dominate as a media source: Deloitte
Newspapers will remain the second biggest influencer after television, when it comes to being a preferred advtg media, says Deloitte