ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music
Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk
Along with media platforms such as television, social media and on-ground, the channel has roped in DTH as a promotional vehicle
Being part of the Power & Energy sector, a company can leverage the prospects by pushing this utility sector to utilise social media, says Windchimes
Hindi GECs such as Sony, Life OK & Colors have evolved their crime genre quotient to showcase real-life stories in a bid to attract new viewers
Aamir Khan & Team Satyamev Jayate, Mary Kom are some of the winners in other categories
With the launch of Radio City Smaran, PlanetRadiocity presents a dedicated station in the devotional space
The agency won the business after a pitch process, which involved several media agencies, including Starcom and OMD
The win comes on the back of a multi-agency pitch. MEC had recently won the Britannia business in Bangalore
Pal will lead all marketing efforts of Micromax globally. In his last role, Pal was heading Blyk India, a mobile messaging company
TAM’s DAS exercise shows growth for niche channel viewership; reiterates ability for advertisers to segment better and points out to many more opportunities for the industry
The account size is pegged in the vicinity of Rs 25 to Rs 27 crore. Earlier this year, the corporate major had awarded its creative duties to Happy Creative in Bangalore