Saurabh Mathur has been appointed as Senior Vice President – Client Servicing. He will be leading Cheil India’s client servicing team
MTV Unplugged content to be available exclusively on Fever FM as part of weekend content aimed to drive appointment listening
MTV Unplugged content to be available exclusively on Fever FM as part of weekend content aimed to drive appointment listening
From launching digital apps to conducting workshops, Hindi GE channels realise that CSR is an important aspect of corporate behaviour
The right creative idea can infuse life in low-involvement products or in sober categories such as finance to create apt brand recall and allow brand preference
Vijayakumar Radhakrishnan, Co-Founder and CEO, Magzter says that smartphones are driving this growth of digital editions
After enabling appointment viewing in the youth genre, Channel V’s next quest would be to up ratings & revenue to show return on investments
Annurag Batra highlights aberrations in Indian media such as dishing out global news from a local office & excessive use of ‘Exclusive’
The new TVC, ‘Naye Zamaney Ka Chaandi’, went on air on Nov 17 & highlights the benefits of advanced silver nanotechnology for purifying drinking water
The National Award winning voter awareness campaign has been kicked off with a series of on-ground activities for the Gujarat Assembly elections
An Arbitral Tribunal consisting eminent Jurists also held BCCI guilty of unfair conduct against ZEE and asked BCCI to pay Rs 140 cr to ZEE by Dec 1
“Design thinking can’t be just driven by a client brief or a specific requirement,” says the Chief Designer of Tata Elxsi
Katju had written to the INS President, expressing his regret over his comments, where he had said “majority of media people are of poor intellectual level”