Still in its initial phase, the next few issues of high-end style and luxury publication ‘Caravan Style and Living’ will be published quarterly alongside ‘The Caravan’
The storytelling has not been done aptly. The brand introduction in the film lacks connect, say creative honchos
The campaign, which is based on ‘play more rest less’ quotient, is spread across OOH, on-ground, TV, digital & merchandising
The brand has put up an OOH display on a 360-degree round LED at Mumbai CST. The campaign is rolled out for 3 months
Colors has launched a ‘Bigg Boss’ application on Android and IOS platforms, enabling viewers 24x7 live access into the Bigg Boss house
Max Bupa Health Insurance Company joined hands with Times Now to host the multi-city initiative in Mumbai, Bangalore and Delhi on November 4
Armed with the learnings of Phase 1 of digitisation, the Govt has set in motion the process to meet the DAS deadline of March 31, 2013 in 38 cities
The AROI President shares the radio industry’s wish list from I&B Ministry; talks about the impetus that radio requires from the govt
Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this
The Network has associated with ‘Smaaash’, an entertainment centre that will provide international quality cricket experience to sport buffs
Team Hutchinson Global Services retained the trophy by defeating Team Serco Global Services 2-0 in the finals
India is a key market for any organisation looking at growth, says Lara Balsara of Madison World
The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers