ITV Network ropes in RK Arora as CEO
Arora will be responsible for expansion plans and providing strategic leadership for all aspects of the business
Date-wise News
Channels extend on-air identities off screen
In a bid for greater consumer connect, channels are venturing into uncharted territories by launching cafés to board games
Bigg Boss leads the social media race, KBC follows
Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions
Harindra Singh receives Rashtriya Udyog Ratna Award
The Percept Vice-Chairman & MD received the Award for his performance and contribution to the entertainment, media and communication industry
Yahoo! completes first-ever Agency Hack in India
Ad agencies competed in a 24-hour ‘Hackathon’ to build prototype solutions. Webchutney won the Gold for its hack ‘Y! Loo’
Guest Column: Adapt or vanish – Haresh Nayak
The OOH industry follows a ruthless Darwinian trajectory. To succeed, we need to be associated with the future, says the MD of Posterscope
Ray-Ban: Teaching lessons in smart in-movie placement
From Dabangg to Rowdy Rathore, leading Bollywood men cannot do without their Ray-Bans...
DDB Mudra Delhi beefs up creative team with 2 new hires
Mahesh Parab and Talha Bin Mohsin have been roped in as ECDs and will lead the creative teams of all of DDB Mudra Delhi’s clients
India Yamaha Motor goes door to door to promote Ray
The initiative involves a cavalcade of six young women travelling on Yamaha Ray scooters throughout various youth touch points over a period of nine days
Chennai DAS deadline deferred again
The next hearing of the petition filed by CMCOA for extension of deadline for 3 months will take place on Nov 9
The Times of India enters Aurangabad
The Aurangabad edition of TOI will compete directly with current players Aurangabad Express, Asia Express and Lokmat Times
RBNL launches Big Magic International in Australia
The launch follows RBNL’s recent entry into Canada & the US. Konnec TV has been signed on as distribution partner
SapientNitro launches digital customer engagement platforms
Sapient EngagedNowSM gives marketers the ability to better engage today’s on-the-go consumers across an increasing array of digitally enhanced channels
Bigg Boss leads the social media race, KBC follows
Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions