Achievement of cable digitisation in Mumbai is 99%, followed by 73% in Kolkata, 66% in Delhi & 59% in Chennai, says I&B Ministry
Digitisation in Chennai presents a confusing picture with the Govt claiming 59% seeding of STBs & MSOs unwilling to invest in the same
Dish TV’s recent announcement is expected to set off a major price war. RC Venkateish, CEO, Dish TV in conversation…
The event will see competition across 11 categories in the Product Awards section and five categories in the Marketing & Merchandising Awards section
The Hero TVC has scale, great production value and is well shot but the purpose of the ad is missing, say creative honchos
Bhuvnesh Chawla joins as General Manager, North India and Country Client Services Director. Kim Pinto has been roped in as Account Director
The music festival, Bacardi NH7 Weekender, will be held in Delhi, Pune and Bangalore providing a greater youth connect
Kapur will operate from VML Qais’ newly set up office in Delhi. Her last stint was with Sony Mobile
The hosts of ‘Hi Delhi’ on Radio Mirchi, Delhi entertain with upfront, funny & amusing content, says Ravi Srivastava of Vivaki Exchange
With extensive OOH display across three prime, Vogue has tapped traditional as well as retail media formats
A resume is a silent salesman for a sales professional & undermining its importance can mean missed opportunities, says Sarabjeet Sachar of Aspiration
The mngmt of the company’s portfolio of 24 networks, 29 websites & other businesses has now been fully rationalised into 3 operating regions
Creating content smartly and concentrating on value, not visits can help brands achieve digital goals, say industry gurus