Fourth Dimension ropes in Sreekant R
Sreekant has been appointed as National Sales Head. His last stint was with Ignitee Digital Services
Date-wise News
Fourth Dimension ropes in Sreekant R
Sreekant has been appointed as National Sales Head. His last stint was with Ignitee Digital Services
Guest Column: 6Cs of social evolution
Social media audience can be classified as crowd, connectors, customisers, commentators, creators & collectors, says Windchimes
Billboard of the week: Vogue’s glamour
“Vogue’s campaign has smart creatives that are placed strategically to generate maximum mileage for the brand,” says Rajeeb Dash of Tata Housing
Jaipur Shopping Festival offers 360 degree brand connect
Rajasthan Patrika is all set to kick off its initiative, Jaipur Shopping Festival, from October 16. The Festival continues till November 13
Carat Fresh Integrated wins Siyaram’s PR mandate
Carat Fresh Integrated will handle all of Siyaram Silk Mills’ brands, including Siyaram’s, Royal Linen, Oxemberg, Mistair and others
“New media has to be integrated at every level”
Entrepreneurs need to educate themselves in digital and new media to understand its reach and power, say experts
Dish TV offers 70 free channels for 5 yrs in 4 metros
A budget of around Rs 30 crore has been earmarked for the promotional campaign of this offer
eBay attempts to grab a larger pie in the festive season
The ‘Kyun eBay ke bare mein nahi suna’ TV ad aims to give people a view of the value deals available on eBay this Diwali
“Mobile mktg should be consumer, not tech-focussed”
Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies
“Tackle the hyperbole around data & real-time planning”
Nick Emery, CEO, Mindshare Worldwide talks about what can be expected from him in his Keynote Address at e4m Conclave, presented by Jagran1
Key appointments at Reliance Broadcast Network
Ashwin Sashital joins as Vice President, Big RTL; Minal Sharma and Preeti Nayyar have been roped in to beef up the sales functions
timesdeal initiates first ever brand campaign
Print is being used to generate maximum impact; it is being supported by online display & search ads
Big FM takes listeners on a road safety drive
Big FM and Total Oil India’s joint campaign is spread across 21 cities and will conclude with the Total Quartz Safety Run in November
And now Bloomberg TV raises issues against TAM...
The English business news channel urges TV ratings to be discontinued for niche channels until sample size is increased