TOI goes hyper local in Pune with new supplement
The Times of India’s new weekly supplement launched in Pune on April 20th covers hyper local news and targets local advertisers
Date-wise News
Market forces will decide ad rates: Media planners
While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply
James Harris takes on digital role at IPG Mediabrands
IPG Mediabrands has appointed James Harris to the newly created role of Managing Director of Digital services EMEA/G14
Rajnikanth and Chuck Norris fight it out in Expedia video
The animated video ‘Chuckk de Rajnee’ has been conceptualised by Lowe Lintas and the scripting, art and animation has been done by Digivaasi
Ad cap will create more chaos: Nandini Dias
The COO of Lodestar UM points out that in the current situation, inventory pressure leads to spot drops on TV and an ad cap will make matters worse
TRAI’s ad regulation will make it difficult to recover costs: Joy Chakraborthy
The TV Today Chief believes that the regulation has come at an inopportune time
TRAI ad cap can adversely affect economic growth: Ashok Venkatramani
The CEO of MCCS says TRAI’s ad cap will have an effect that goes beyond TV
Vodafone and Dainik Jagran on ASCI’S radar
ASCI’s Consumer Complaints Council upheld complaints against twelve ads during March and April 2012. Vodafone and Dainik Jagran are on the list
Honda to build emotional connect with new brand identity
Post split with its long standing partner Hero, Honda has unveiled new corporate identity ‘Sach kar denge sapne’ in line with global tagline ‘The power of dreams’
Today’s reader is far more sophisticated: Che Kurrien
In the past, readers of English magazines were mostly news focused but today they’re looking for strong lifestyle or niche magazines, says Che Kurrien, Editor, GQ India
Aashima Mall assigns PR mandate to PR Solution
PR Solution to help Aashima Mall in the areas of brand building, corporate reputation management and corporate responsibility
Facebook adds Isobar to Preferred Marketing Developers’ list
Isobar India has been certified in the Apps category of the PMD programme in recognition of the agency’s work for Reebok, Expedia & Philips
SMJ opens at 3 TVR on Star Plus
The simulcast across nine channels reached out to 90 million viewers in the first episode. Star Plus’ overall GRPs in the week are 276
Market forces will decide ad rates: Media planners
While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply