Karthik Lakshminarayan will handle the ITC business. He has over 16 years of experience in media, having worked in leading media agencies and media channels.
As estimated by industry sources, the size of the account is in the vicinity of Rs 60 crore.
Flytxt brings the experience of over 50,000 campaigns to Africa.
The channel will be available on both platforms - live Streaming as well as video on demand on GPRS enabled mobile phones.
The Group launched a rural marketing education service called Anugrah Madison Rural Academy to teach the basics of rural marketing to management students.
The study examines citizens' assessment of the current state of their country's economy for a total global perspective.
The digital arm of Rediffusion Y&R will manage all digital brand communication, including creative, online media and social media, for Brand MTS.
Network18’s outgoing CEO speaks on 10 points he followed to lead his team.
Chawla talks about his reasons for moving on and the legacy he leaves behind
Sandeep Vij, CEO, DDB Mudra, writes about the softer attitudinal issues in the West that Indian advertising needs to soak up and practise…
Brand preference can only be created by sustained advertising. Nagesh Alai, CFO, Asia Pacific & Africa, DraftFCB lists the seven powerful elements to create and sustain a campaign.
DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India.
The agencies are required to have independent Delhi based infrastructure and minimum turnover of Rs 10 crore in each of the last 2 years.
For any juror, it is quite something to stay sharp and ruthlessly objective about the work. Raj Nair, Contract Advertising, writes about the dos and don’ts for jurors.
The event provided a platform for Uninor employees to interact with the top management and rewarded the individuals & teams following the company’s success.
Aidem Ventures has been appointed as the media representative for The Economist online business in India to strengthen its presence in the Indian market.
Madison PR has recently signed on a slew of new clients from diverse verticals – Apollo Hospitals - Bangalore, ISHRAE, JK Cement, Godrej Tyson, and Carat Lane.
Vizeum India will now handle Educomp Schools’ media mandate in India to identify the appropriate communication programmes and deliver the same most cost optimally.
The agency will handle media planning and buying across all media for SuperMax. The account was won in a multi-agency pitch conducted earlier this month.
Reacting strongly to the penalty levied on Times Now, AIM has said it would “threaten independent functioning of news media in the country”.
Sham was a great sportsman and served as a prolific and respected sports journalist for over four decades at the Free Press Journal, Indian Post and Arab News.
A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highlights some brilliant ideas in mobile marketing…
Vidur Vyas, Marketing Director, PepsiCo – Foods, narrated the entire saga of how Quaker Oats created a category for oats that was non-existent in the country at the Pitch CMO Summit 2011, presented by Jagran Group.
Nestle India’s Antonio Helio Waszyk shared his views on mastering the art of keeping brands alive and relevant to changing consumers at the Pitch CMO Summit 2011, presented by Jagran Group.